Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi

İNAN, Eda Atılgan; AKINCI, Serkan; KIYMALIOĞLU, ASLIHAN; AKYÜREK, M. Savaş

Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi

Eda Atılgan İNAN, (Akdeniz Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Antalya, Türkiye)

Serkan AKINCI, (Akdeniz Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Antalya, Türkiye)

Aslıhan KIYMALIOĞLU, (Akdeniz Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Antalya, Türkiye)

M. Savaş AKYÜREK (Denizcilik Müsteşarlığı, Antalya Bölge Müdürlüğü, Antalya, Türkiye)

Ege Akademik Bakış

11 1

Yıl: 2011 Cilt: 11 Sayı: 3 Sayfa Aralığı: 487 - 497 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi

Öz:

Çalışmanın amacı bilişsel imajın destinasyonun genel imajı üzerindeki etkisini ve genel imajın kruvaziyer yolcularının destinasyonu tavsiye niyetleri üzerindeki etkisini belirlemektir. Çalışma, yükselen bir turizm türü olan kruvaziyer turizmine odaklanmıştır. Araştırma, Alanya’da gerçekleştirilmiş ve anketler kolayda örnekleme yöntemi ile kruvaziyer turistlere dağıtılmıştır. Önerilen model, yapısal denklem modelleme ile test edilmiştir. Araştırma sonucunda bilişsel imajın iki boyutunu oluşturan altyapı ve kültürün genel imaj üzerinde anlamlı etkiye sahip olduğu; genel imajın da kruvaziyer turistlerinin tavsiye niyetlerini anlamlı şekilde etkilediği ortaya çıkmıştır. Çalışma, kolayda örnekleme yöntemi kullanmasından kaynaklanan ve bulguların genelleştirilmesine imkan vermemesinden doğan bir sınırlılığa sahiptir. Araştırma bulguları yerel yöneticiler için önemli çıkarımlar içermektedir. Kruvaziyer turistlerini etkileyecek faktörlerin ortaya konması, bölgenin, pazardaki önemli destinasyonlardan biri haline gelmesine ve ekonomik gelişmenin yanı sıra bölgede yaşayan halkın refahının artmasına imkan verecektir.

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

The impact of destination image on recommendation among cruise passengers

Öz:

The objective of this study is to determine the effects of cognitive image dimensions on overall image, and the effect of overall image on behavioral intentions of cruise passenger site recommendations. The study focused on cruise travel, an emerging type of tourism. The study was conducted in Alanya. The questionnaires were distributed to the cruisers using the convenience sampling technique. The proposed model was evaluated by structural equation modeling. The findings indicate that the two dimensions of cognitive image, which are infrastructure and culture, affect the overall image of a destination. The overall image, in turn, affects the recommendation behavior of cruise passengers. From the methodological perspective, having a convenience sample, it cannot be generalized as the research permits the results to be generalized only for the sample population. The present study provides useful information for local governments by listing the factors that influence cruise passengers. Being an attractive tourist destination in the market leads to the economic development of the region, and the enhanced well-being of its residents.

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	İNAN E, AKINCI S, KIYMALIOĞLU A, AKYÜREK M (2011). Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. , 487 - 497.
Chicago	İNAN Eda Atılgan,AKINCI Serkan,KIYMALIOĞLU ASLIHAN,AKYÜREK M. Savaş Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. (2011): 487 - 497.
MLA	İNAN Eda Atılgan,AKINCI Serkan,KIYMALIOĞLU ASLIHAN,AKYÜREK M. Savaş Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. , 2011, ss.487 - 497.
AMA	İNAN E,AKINCI S,KIYMALIOĞLU A,AKYÜREK M Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. . 2011; 487 - 497.
Vancouver	İNAN E,AKINCI S,KIYMALIOĞLU A,AKYÜREK M Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. . 2011; 487 - 497.
IEEE	İNAN E,AKINCI S,KIYMALIOĞLU A,AKYÜREK M "Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi." , ss.487 - 497, 2011.
ISNAD	İNAN, Eda Atılgan vd. "Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi". (2011), 487-497.

APA	İNAN E, AKINCI S, KIYMALIOĞLU A, AKYÜREK M (2011). Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. Ege Akademik Bakış, 11(3), 487 - 497.
Chicago	İNAN Eda Atılgan,AKINCI Serkan,KIYMALIOĞLU ASLIHAN,AKYÜREK M. Savaş Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. Ege Akademik Bakış 11, no.3 (2011): 487 - 497.
MLA	İNAN Eda Atılgan,AKINCI Serkan,KIYMALIOĞLU ASLIHAN,AKYÜREK M. Savaş Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. Ege Akademik Bakış, vol.11, no.3, 2011, ss.487 - 497.
AMA	İNAN E,AKINCI S,KIYMALIOĞLU A,AKYÜREK M Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. Ege Akademik Bakış. 2011; 11(3): 487 - 497.
Vancouver	İNAN E,AKINCI S,KIYMALIOĞLU A,AKYÜREK M Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi. Ege Akademik Bakış. 2011; 11(3): 487 - 497.
IEEE	İNAN E,AKINCI S,KIYMALIOĞLU A,AKYÜREK M "Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi." Ege Akademik Bakış, 11, ss.487 - 497, 2011.
ISNAD	İNAN, Eda Atılgan vd. "Kruvaziyer turizminde turistlerin tavsiye niyetlerinde destinasyon imajının etkisi". Ege Akademik Bakış 11/3 (2011), 487-497.