Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)

Yıl: 2024 Cilt: 12 Sayı: 1 Sayfa Aralığı: 409 - 427 Metin Dili: Türkçe DOI: 10.21325/jotags.2024.1386 İndeks Tarihi: 24-04-2024

Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)

Öz:
Paylaşım platformları, sürdürülebilir tüketim için önerilen bir alternatif olmanın ötesinde, tüketicilerin farklı ve entegre çözümlere duyduğu ihtiyacın bir yansıması olarak ortaya çıkmıştır. Bu makalede, Airbnb platformunun tüketicilerin değerlendirme puanlarında etkisi olan özellikleri araştırılmıştır. Airbnb tesisinin sunduğu özellikler bağımsız değişken olarak ele alınmıştır. Bağımsız değişkenler sırasıyla şöyledir; tesisin konumu, ev sahibinin sorulara yanıt verme durumu, Airbnb tesisinin manzarası, tesise ait otoparkın olup olmadığı, ısıtma soğutma olanaklarının varlığı, tesisin sunduğu dış mekân olanakları, sunulan diğer hizmetler, uzun süre kalış olanağı, kahvaltının dâhil olup olmaması, fiyat, aile için sunulan olanakların varlığıdır. Bağımlı değişken olarak ise tesise verilen genel değerlendirme puanı alınmıştır. Araştırmada yer alan Airbnb tesislerinde tüketicilerin verdikleri puanın ortalama üstü olmasına etki eden faktörler, konum, dağ manzarası, ev sahibinin soruları yanıtlama durumu olarak tespit edilmiştir.
Anahtar Kelime: Paylaşım ekonomisi Airbnb Tüketici tercihi Konaklama sektörü

Factors Influencing Airbnb Facility Ratings in Türkiye

Öz:
Sharing platforms have emerged as more than just an alternative proposed for sustainable consumption, reflecting consumers' need for diverse and integrated solutions. This article examines the features that influence consumers' evaluation of the Airbnb platform. The features offered by the Airbnb facility are treated as independent variables. Independent variables include the location of the facility, the responsiveness of the host to inquiries, the view from the Airbnb facility, the availability of parking, the existence of heating and cooling facilities, outdoor amenities provided by the facility, additional services offered, the option for extended stays, the inclusion or exclusion of breakfast, price, and the availability of family-friendly features. The dependent variable is the overall evaluation score given to the facility. The research revealed the factors influencing consumers' ratings above the average at Airbnb facilities.
Anahtar Kelime: Sharing economy Airbnb Consumer preference Hospitality industry

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA aydın ünal d (2024). Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). , 409 - 427. 10.21325/jotags.2024.1386
Chicago aydın ünal duygu Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). (2024): 409 - 427. 10.21325/jotags.2024.1386
MLA aydın ünal duygu Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). , 2024, ss.409 - 427. 10.21325/jotags.2024.1386
AMA aydın ünal d Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). . 2024; 409 - 427. 10.21325/jotags.2024.1386
Vancouver aydın ünal d Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). . 2024; 409 - 427. 10.21325/jotags.2024.1386
IEEE aydın ünal d "Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)." , ss.409 - 427, 2024. 10.21325/jotags.2024.1386
ISNAD aydın ünal, duygu. "Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)". (2024), 409-427. https://doi.org/10.21325/jotags.2024.1386
APA aydın ünal d (2024). Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). Journal of Tourism and Gastronomy Studies, 12(1), 409 - 427. 10.21325/jotags.2024.1386
Chicago aydın ünal duygu Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). Journal of Tourism and Gastronomy Studies 12, no.1 (2024): 409 - 427. 10.21325/jotags.2024.1386
MLA aydın ünal duygu Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). Journal of Tourism and Gastronomy Studies, vol.12, no.1, 2024, ss.409 - 427. 10.21325/jotags.2024.1386
AMA aydın ünal d Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). Journal of Tourism and Gastronomy Studies. 2024; 12(1): 409 - 427. 10.21325/jotags.2024.1386
Vancouver aydın ünal d Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye). Journal of Tourism and Gastronomy Studies. 2024; 12(1): 409 - 427. 10.21325/jotags.2024.1386
IEEE aydın ünal d "Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)." Journal of Tourism and Gastronomy Studies, 12, ss.409 - 427, 2024. 10.21325/jotags.2024.1386
ISNAD aydın ünal, duygu. "Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)". Journal of Tourism and Gastronomy Studies 12/1 (2024), 409-427. https://doi.org/10.21325/jotags.2024.1386