Yıl: 2024 Cilt: 12 Sayı: 1 Sayfa Aralığı: 626 - 644 Metin Dili: İngilizce DOI: 10.21325/jotags.2024.1398 İndeks Tarihi: 24-04-2024

Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective

Öz:
ChatGPT is a generative artificial intelligence technology. It is a technology that is becoming more widely used. This research aimed to identify the determinants of the usage of ChatGPT in the tourism and hospitality industry. For this purpose, a systematic literature review was conducted, and six determinants of ChatGPT usage were identified. These are experience quality, satisfaction, interaction, ethics, reliability, and design features. These determined variables affect the behavioral intention regarding the usage of ChatGPT. Within the scope of the findings, a model for using ChatGPT is proposed from the perspective of the Technology Acceptance Model. Determinants of the use of ChatGPT in the tourism and hospitality industry have been identified. Relevant articles were subjected to thematic analysis and themes were determined. These; quality of experience, satisfaction, interaction, ethics, reliability and design features. In this research, determinants regarding the use of ChatGPT in the tourism and accommodation sector were identified and recommendations were made.
Anahtar Kelime: ChatGPT Artificial Intelligence Tourism Model Proposal

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Sökmen A, Arici H, Çalışkan G (2024). Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. , 626 - 644. 10.21325/jotags.2024.1398
Chicago Sökmen Alptekin,Arici Hasan Evrim,Çalışkan Gürkan Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. (2024): 626 - 644. 10.21325/jotags.2024.1398
MLA Sökmen Alptekin,Arici Hasan Evrim,Çalışkan Gürkan Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. , 2024, ss.626 - 644. 10.21325/jotags.2024.1398
AMA Sökmen A,Arici H,Çalışkan G Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. . 2024; 626 - 644. 10.21325/jotags.2024.1398
Vancouver Sökmen A,Arici H,Çalışkan G Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. . 2024; 626 - 644. 10.21325/jotags.2024.1398
IEEE Sökmen A,Arici H,Çalışkan G "Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective." , ss.626 - 644, 2024. 10.21325/jotags.2024.1398
ISNAD Sökmen, Alptekin vd. "Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective". (2024), 626-644. https://doi.org/10.21325/jotags.2024.1398
APA Sökmen A, Arici H, Çalışkan G (2024). Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. Journal of Tourism and Gastronomy Studies, 12(1), 626 - 644. 10.21325/jotags.2024.1398
Chicago Sökmen Alptekin,Arici Hasan Evrim,Çalışkan Gürkan Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. Journal of Tourism and Gastronomy Studies 12, no.1 (2024): 626 - 644. 10.21325/jotags.2024.1398
MLA Sökmen Alptekin,Arici Hasan Evrim,Çalışkan Gürkan Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. Journal of Tourism and Gastronomy Studies, vol.12, no.1, 2024, ss.626 - 644. 10.21325/jotags.2024.1398
AMA Sökmen A,Arici H,Çalışkan G Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. Journal of Tourism and Gastronomy Studies. 2024; 12(1): 626 - 644. 10.21325/jotags.2024.1398
Vancouver Sökmen A,Arici H,Çalışkan G Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective. Journal of Tourism and Gastronomy Studies. 2024; 12(1): 626 - 644. 10.21325/jotags.2024.1398
IEEE Sökmen A,Arici H,Çalışkan G "Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective." Journal of Tourism and Gastronomy Studies, 12, ss.626 - 644, 2024. 10.21325/jotags.2024.1398
ISNAD Sökmen, Alptekin vd. "Determinants of the Usage of ChatGPT in the Tourism and Hospitality Industry: A Model Proposal from the Technology Acceptance Perspective". Journal of Tourism and Gastronomy Studies 12/1 (2024), 626-644. https://doi.org/10.21325/jotags.2024.1398