The impact of unfair business practices on bank customers: an experimental study

Volkan ÖZBEK, (Balıkesir Üniversitesi, Burhaniye Uygulamalı Bilimler Yüksek Okulu, Balıkesir, Türkiye)
Ümit ALNIAÇIK, (Kocaeli Üniversitesi, İletişim Fakültesi, Reklamcılık Bölümü, Kocaeli, Türkiye)
Fatih KOÇ (Balıkesir Üniversitesi, Havran Meslek Yüksek Okulu Balıkesir, Türkiye)
Ege Akademik Bakış
1 0
Yıl: 2012 Cilt: 12 Sayı: 1 Sayfa Aralığı: 23 - 30 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

The impact of unfair business practices on bank customers: an experimental study

Öz:
Etik konusu, işletme literatüründe önemli bir araştırma konusu olmuştur. Bununla birlikte, iş etiği ile algılanan firma değeri arasındaki ilişkileri inceleyen deneysel araştırmaların sayısı oldukça sınırlıdır. Bu araştırmada, adil olmayan iş uygulamalarının, tüketicilerin bir firmaya ilişkin algılamalarını ve niyetlerini ne şekilde etkilediği araştırılmıştır. Bu amaçla, 406 üniversite öğrencisi üzerinde deneysel bir araştırma gerçekleştirilmiştir. Hipotetik bir bankanın müşterilerine davranış şeklini (nötr ve adaletsiz) maniple etmek için kısa bir hikaye kullanılmıştır. Daha sonra, farklı hikayeleri okuyarak farklı bilgiler alan deneklerin (potansiyel banka müşterileri) hikayede yer alan bankanın itibarı ile ilgili algılamalarının ve bu bankadan bankacılık hizmetleri alma niyetlerinin ne şekilde etkilendiği incelenmiştir. Yapılan analizler sonucunda bir bankanın sergilediği adil olmayan davranışlar ile ilgili bilgilendirilen cevaplayıcıların, o bankaya ilişkin itibar algılarının ve o bankadan hizmet alma niyetlerinin olumsuz yönde etkilendiği belirlenmiştir.
Anahtar Kelime:

Konular: İşletme İktisat

Adil olmayan işletme uygulamalarının banka müşterilerinin niyetleri üzerindeki etkisi: deneysel bir çalışma

Öz:
Ethics has become an attractive research topic in the business literature. However, experimental studies probing the relation between business ethics and perceived firm value are relatively scarce. Accordingly, in this study we examined how unfair business practices affect customers’ perceptions about and intentions towards a company. For this aim, we conducted an experimental study on 406 university students. We used an excerpt to manipulate the information about a hypothetical bank’s way of treatment to its customers (neutral vs. unfair). Than, we examined how different types of information do affect prospective customers’ evaluations of firm reputation and their intentions to purchase services from the narrated bank. Data analysis revealed that, providing information about unethical business practices of a firm significantly decreased the perceived firm reputation and intentions to purchase services.
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ÖZBEK V, ALNIACIK U, Koç F (2012). The impact of unfair business practices on bank customers: an experimental study. , 23 - 30.
Chicago ÖZBEK VOLKAN,ALNIACIK Umit,Koç Fatih The impact of unfair business practices on bank customers: an experimental study. (2012): 23 - 30.
MLA ÖZBEK VOLKAN,ALNIACIK Umit,Koç Fatih The impact of unfair business practices on bank customers: an experimental study. , 2012, ss.23 - 30.
AMA ÖZBEK V,ALNIACIK U,Koç F The impact of unfair business practices on bank customers: an experimental study. . 2012; 23 - 30.
Vancouver ÖZBEK V,ALNIACIK U,Koç F The impact of unfair business practices on bank customers: an experimental study. . 2012; 23 - 30.
IEEE ÖZBEK V,ALNIACIK U,Koç F "The impact of unfair business practices on bank customers: an experimental study." , ss.23 - 30, 2012.
ISNAD ÖZBEK, VOLKAN vd. "The impact of unfair business practices on bank customers: an experimental study". (2012), 23-30.
APA ÖZBEK V, ALNIACIK U, Koç F (2012). The impact of unfair business practices on bank customers: an experimental study. Ege Akademik Bakış, 12(1), 23 - 30.
Chicago ÖZBEK VOLKAN,ALNIACIK Umit,Koç Fatih The impact of unfair business practices on bank customers: an experimental study. Ege Akademik Bakış 12, no.1 (2012): 23 - 30.
MLA ÖZBEK VOLKAN,ALNIACIK Umit,Koç Fatih The impact of unfair business practices on bank customers: an experimental study. Ege Akademik Bakış, vol.12, no.1, 2012, ss.23 - 30.
AMA ÖZBEK V,ALNIACIK U,Koç F The impact of unfair business practices on bank customers: an experimental study. Ege Akademik Bakış. 2012; 12(1): 23 - 30.
Vancouver ÖZBEK V,ALNIACIK U,Koç F The impact of unfair business practices on bank customers: an experimental study. Ege Akademik Bakış. 2012; 12(1): 23 - 30.
IEEE ÖZBEK V,ALNIACIK U,Koç F "The impact of unfair business practices on bank customers: an experimental study." Ege Akademik Bakış, 12, ss.23 - 30, 2012.
ISNAD ÖZBEK, VOLKAN vd. "The impact of unfair business practices on bank customers: an experimental study". Ege Akademik Bakış 12/1 (2012), 23-30.
Sayfa Oluşturulma Tarihi
22-04-2024 17:20

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