Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma

Yıl: 2012 Cilt: 7 Sayı: 2 Sayfa Aralığı: 58 - 81 Metin Dili: Türkçe

Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma

Öz:
Facebook sosyal ağı bugün yarım milyardan fazla insanı, özellikle genç kullanıcıları dünya genelinde kendine çekmiş durumdadır. Doğal olarak, sosyal bilimler de artan bir ilgiyle Facebook gibi sosyal ağ sitelerinin karakteristiğini anlamaya çalışmaktadır. Bu araştırmada, üniversite öğrencilerini Facebook kullanmaya iten güdüleri saptamak amacıyla kullanım ve doyumlar yaklaşımı esas alınmıştır. İki aşamalı bir yaklaşım benimsenmiştir. Birinci aşamada, 144 kullanıcı, Facebook’u nasıl kullandıklarını ve kullanırken nelerden hoşlandıklarını sözcük ve sözcük öbekleri üreterek tarif etmeye çalışmıştır. Elde edilen veriler kodlanarak 43 maddeye dönüştürülmüştür. İkinci aşamada, 408 kullanıcı söz konusu maddeleri değerlendirmiştir. Faktör analizi altı farklı kullanım ve doyum saptamıştır. Bunlar Fotoğraf/Video, Kullanım Kolaylığı, Topluluk Gündemini Yakalama, Magazin Konuları, Kullanım Tercihleri ve Sosyal Bağlantılar şeklinde sıralanabilir. Bazı kullanıcı demografileri ve Facebook kullanım kalıpları farklı kullanım ve doyumlar ile ilişkilendirilmiştir.
Anahtar Kelime: istatistiksel analiz anket kullanıcılar facebook motivasyon sosyal medya sosyal paylaşım siteleri sosyal sermaye kullanım kitle iletişimi kullanım ve doyum yaklaşımı

Motivations of social networking site users: a study on facebook

Öz:
Facebook social network has today already attracted more than half a billion users and been widely adopted, particularly by young people, all over the world. Naturally, the Social Sciences are increasingly interested in understanding the characteristics of such Social Network Sites. In this study, the uses and gratifications approach was employed to determine the factors motivating university students to use Facebook. A two-stage approach was adopted; in the first study, 144 users generated words or phrases to describe how they used Facebook and what they enjoyed about their use. These phrases were then coded into 43 items. In study two, these items were evaluated by 408 Facebook users. Factor analysis identified six uses and gratifications; Photograph/Video, User Friendliness, Community Awareness, Personal Data Collection and Dissemination, Usage Preferences and Social Connections. Some user demographics and Facebook use patterns were associated with different uses and gratifications.
Anahtar Kelime: users social media uses and gratifications approach social networking site usage social capital mass communication questionnaire statistical analysis motivation facebook

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA KÖSEOĞLU Ö (2012). Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma. Selçuk İletişim, 7(2), 58 - 81.
Chicago KÖSEOĞLU Özgür Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma. Selçuk İletişim 7, no.2 (2012): 58 - 81.
MLA KÖSEOĞLU Özgür Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma. Selçuk İletişim, vol.7, no.2, 2012, ss.58 - 81.
AMA KÖSEOĞLU Ö Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma. Selçuk İletişim. 2012; 7(2): 58 - 81.
Vancouver KÖSEOĞLU Ö Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma. Selçuk İletişim. 2012; 7(2): 58 - 81.
IEEE KÖSEOĞLU Ö "Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma." Selçuk İletişim, 7, ss.58 - 81, 2012.
ISNAD KÖSEOĞLU, Özgür. "Sosyal ağ sitesi kullanıcılarının motivasyonları: facebook üzerine bir araştırma". Selçuk İletişim 7/2 (2012), 58-81.