The assessment of the consumer awareness in nutritional support products usage

ÜNSAL, Gözde Nihan; Ersoy, Gülgün; ÖZDEMİR, Günay

The assessment of the consumer awareness in nutritional support products usage

Gözde Nihan ÜNSAL, (Uludağ Üniversitesi, Tıp Fakültesi Hastanesi, Beslenme ve Diyetetik Bölümü, Bursa, Türkiye)

Günay ÖZDEMİR, (Gazi Üniversitesi, Sağlık Bilimleri Enstitüsü, Beden Eğitimi ve Spor Yüksek Okulu, Ankara, Türkiye)

Gülgün ERSOY (Hacettepe Üniversitesi, Beslenme ve Diyetetik Bölümü, Ankara, Türkiye)

Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi

6 2

Yıl: 2010 Cilt: 24 Sayı: 2 Sayfa Aralığı: 81 - 88 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

The assessment of the consumer awareness in nutritional support products usage

Öz:

Bu çalışmada, beslenme destek ürünü kullanan tüketici profilinin özellikleri, beslenme destek ürünü kullanım durumları ve bilinç düzeyleri saptanmaya çalışılmıştır. Çalışmaya, beslenme destek ürünü satışı yapan özel bir firmanın Ankara’da bulunan şubelerinden alışveriş yapan yetişkin 137 birey (49 erkek, 88 kadın) katılmıştır. Katılımcıların yaş ortalaması erkekler için, 36.9±11.4 yıl, kadınlar için 43.0±13.8 yıldır. Katılımcılara Ocak-Mart 2008 tarihleri arasında yüz yüze görüşme tekniği ile anket doldurulmuş boy uzunluğu ve vücut ağırlıkları ölçülerek, beden kütle indeksi (BMI) (kg/m2) hesaplanmıştır. Elde edilen verilerin ortalama ve standart sapma değerleri alınarak, bazı verilerde kikare testi, kruskal- wallis varyans analiz yöntemleri ve Cramer’s V katsayısı kullanılmıştır. Yapılan çalışma sonucunda; bireylerin birden fazla destek ürünü kullandıkları saptanmıştır. Multi-vitamin tableti, antioksidan, bitkisel ürün, diyet ürünü ve mineral kullanımı açısından cinsiyetler arasında farklılık görülmezken (p>0.05), spor ürünleri ve vitamin kullanımı açısından anlamlı bir farklılık (p<0.05) olduğu saptanmıştır. Vitamin kullanımının kadın bireylerde, spor ürünleri kullanımının ise erkek bireylerde daha fazla oranda kullanıldığı belirlenmiştir. Beslenme destek ürünü kullanım amaçları sorulduğunda, erkeklerde ilk üç sırayı zindelik, performansı artırmak ve bağışıklığı artırmak kadınlarda ise, bağışıklığı artırmak, zindelik ve yaşlanmayı geciktirmek almıştır.

Anahtar Kelime:

Konular: Cerrahi

Tüketicilerin beslenme destek ürünü kullanim bilincinin değerlendirilmesi

Öz:

In this study, the profile of the consumers who use nutritional support products, their consuming and awareness levels and the usage of the nutritional support products were aimed to be analyzed. 137 adult individuals (49 male, 88 female), who had been shopping at different agency of a private company that particularly market nutritional support products were included into the study. The average age of male participants was 36.9±11.4 years and the average age of female participants was 43.0±13.8 years. The questionnaires were filled by the participants with face-to-face interviews in the time period that is from January to March 2008. Body mass index (i.e. BMI) (kg/m2) for each participant was calculated in accordance with their body weight and the height measures. The data were analysed by categorizing as average and standard deviation. Chi-square, Cramer’s v factor and Kruskal-wallis tests were used for the main statistical analysis in this survey. The individuals, as this study indicates, empirically use more than one product for nutritional support. On the one hand, no difference of statistical significance (p>0.05) is come across between the genders in terms of using multi-vitamin tablets, antioxidants, herbal products, dietary products and the minerals. On the other hand, male and female displayed a considerable statistical difference from one another in terms of consuming sport products and vitamin (p<0.05). Male tend to place a greater robustness, higher performance and better immunity as the two forthcoming goals for themselves to intake nutritional support products. When female are asked about their reasons for consuming the same sort of products, increasing the immunity comes as second to achieving a higher robustness, as slowing down the traces of aging comes as the third reason after them within the order of importance.

Anahtar Kelime:

Konular: Cerrahi

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ÜNSAL G, ÖZDEMİR G, Ersoy G (2010). The assessment of the consumer awareness in nutritional support products usage. , 81 - 88.
Chicago	ÜNSAL Gözde Nihan,ÖZDEMİR Günay,Ersoy Gülgün The assessment of the consumer awareness in nutritional support products usage. (2010): 81 - 88.
MLA	ÜNSAL Gözde Nihan,ÖZDEMİR Günay,Ersoy Gülgün The assessment of the consumer awareness in nutritional support products usage. , 2010, ss.81 - 88.
AMA	ÜNSAL G,ÖZDEMİR G,Ersoy G The assessment of the consumer awareness in nutritional support products usage. . 2010; 81 - 88.
Vancouver	ÜNSAL G,ÖZDEMİR G,Ersoy G The assessment of the consumer awareness in nutritional support products usage. . 2010; 81 - 88.
IEEE	ÜNSAL G,ÖZDEMİR G,Ersoy G "The assessment of the consumer awareness in nutritional support products usage." , ss.81 - 88, 2010.
ISNAD	ÜNSAL, Gözde Nihan vd. "The assessment of the consumer awareness in nutritional support products usage". (2010), 81-88.

APA	ÜNSAL G, ÖZDEMİR G, Ersoy G (2010). The assessment of the consumer awareness in nutritional support products usage. Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi, 24(2), 81 - 88.
Chicago	ÜNSAL Gözde Nihan,ÖZDEMİR Günay,Ersoy Gülgün The assessment of the consumer awareness in nutritional support products usage. Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi 24, no.2 (2010): 81 - 88.
MLA	ÜNSAL Gözde Nihan,ÖZDEMİR Günay,Ersoy Gülgün The assessment of the consumer awareness in nutritional support products usage. Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi, vol.24, no.2, 2010, ss.81 - 88.
AMA	ÜNSAL G,ÖZDEMİR G,Ersoy G The assessment of the consumer awareness in nutritional support products usage. Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi. 2010; 24(2): 81 - 88.
Vancouver	ÜNSAL G,ÖZDEMİR G,Ersoy G The assessment of the consumer awareness in nutritional support products usage. Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi. 2010; 24(2): 81 - 88.
IEEE	ÜNSAL G,ÖZDEMİR G,Ersoy G "The assessment of the consumer awareness in nutritional support products usage." Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi, 24, ss.81 - 88, 2010.
ISNAD	ÜNSAL, Gözde Nihan vd. "The assessment of the consumer awareness in nutritional support products usage". Fırat Üniversitesi Sağlık Bilimleri Tıp Dergisi 24/2 (2010), 81-88.