Yıl: 2012 Cilt: 0 Sayı: 27 Sayfa Aralığı: 33 - 44 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Geleneksel medyadan yeni medyaya: Görüntü yüzeyi

Öz:
İmgeler bize asıl dünyayı değil, seçilmiş bir dünyayı gösterir ve gösterilen şeyler gerçeğin temsilleri, yeniden sunumlarıdır.Fotoğrafın bulunuşuna kadar, belirli bir yüzey üzerinde görüntülerin temsillerinin oluşturulmasının en geleneksel yöntemi, resim yapmaktır. Fotoğrafla birlikte elin işlevi, göze yüklenir ve geleneksel resmetme tekniklerinin yerini ışıkla resmetme alır. Video ise ışıkla resmetme sürecine daha önce var olmayan ekranı dahil eder. Yanı sıra ekran, ışıklı yüzeyin gündelik yaşama kattığı yeni kullanım biçimleriyle toplumsal bir dönüşümün de simgesi hâline gelir. Yeni medyanın olanakları içerisinde evrim geçiren ekran yüzeyi,iletişim sürecinin çift yönlü olarak yaşanmasını sağlar. Yeni medya,2000’li yıllarda yaşamlarının değişmez bir parçası olarak ekran kullanan bir jenerasyonunun ortaya çıkmasında, belirleyici bir iletişim ortamı hâline gelir. Yeni medyanın etkileşimli ekranı, geleneksel medya ekranından farklı olarak, görme ve işitme duyularının yanında, dokunma duyularını da iletişim sürecine dahil eder. Yeni medya ekranını kullanmaya başlayan “Ekran kuşağı” olarak adlandırılabilecek olan yeni nesil,yeni medyayı geleneksel medyadan çok daha farklı ve kendine özgü biçimde kullanan, yaşam pratikleri içerisinde temel iletişim ihtiyaçlarını bu ekranlarla birlikte sürdüren farklı bir jenerasyona karşılık gelmektedir.
Anahtar Kelime:

From traditional media to new media: The image surface

Öz:
All images surrounding us are objects, thoughts, or even something that could not possibly exist reproduced on a certain surface. Rather than portraying the real world, images show us a selected world in which the portrayals are simply representations of reality. All visualization efforts, from conventional imaging techniques to today’s three-dimensional video technology, focus on the imagery of real objects. Up until the discovery of photography, the conventional method of representing images on a surface was painting. Following the development of photography, the function of the painter’s hand was reassigned to the photographer’s eye. Thus conventional imaging techniques gave way to picturing with light. Film and motion picture technology which, quickly succeeded photography, completely transformed the manner and format of viewing imagery. Many conventional viewing practices belonging to the conventional world of images and performances were reunited for film and were manifested into a new form unique to film. Cinematographic traditions had the chance to develop within the film industry and the screen transformed into a tool of expression in which tradition of genres were beginning to form. Within this technological evolution, the image production technology that established the concept of a screen and in which this concept was utilized most was the television broadcast system. The greatest significance of the television screen compared with other image production technologies is that screen images are not projected onto a surface, but are created in a self-illuminated environment. The screen is itself a surface with light and the screen elements (pixels) that create the image are themselves individual light sources. The primary aspect of a television screen that differentiates it from other image production techniques is that its surface is not merely a field of reproduction, but also the representational surface of a mass communication device. Due to these unique communication characteristics of television, it surpasses the creation of infinite representations of reality on a screen, and through the usage practices it has established in daily life it causes the establishment of a new cultural form (Williams, 1990). This process is one of the crucial steps in the establishment of the screen generation in the 21st century. The most significant revolutionary transformation of the screen has taken place with mobile phones. Previous attempts at various applications in wristwatches never achieved such effective commercial success, however additional functionalities and applications added to mobile phones were the distinguishing reason for the rise in telephone sales. The primary functional imaging region for these applications is the screen of a mobile phone, yet there are fundamental conceptual differences between mobile phone screens and television screens as more traditional media devices. These differences are equivalent to the differences between conventional media and new media. The mobile phone screen can be carried on ones person, as opposed to the traditional notion of a screen. Despite the fact that screens utilized in conventional media took certain steps towards mobility, screens for new media were born with mobility at the heart of their design. Other features of the new media screen have been defined by Ballard (2007), as personalizable, wakeable, and communicable. On the other hand, each mobile phone is also an imaging device. This transforms new media screens into representation surfaces that can produce and share images anywhere, at any time. Today’s screens are not merely communication mediums portraying images. They are mediums that utilize images, written text, numbers and even interactive fields, thereby uniting new communication forms. The most frequently utilized form of screen communication today is based on user interfaces. “User interface” is the general term used to describe visual communication methods that allow the human body to manipulate and control computer-based electronic or mechanical devices. The basic functions of an interface can be summarized as follows: To create visual information that allows technological devices to adapt to the human body (and vice versa), to convert functional information into visual expressions, and to utilize these visual expressions enabling the continuity of the human-device relationship. The space in which interfaces function is the screen, and the underlying concept of an interface is to organize the relationship between man and machine into a visual/pictorial expression. The seamless operation of an interface regarding the organization of the man-machine relationship is the primary constant within this process. During this visual communication process, hand-eye coordination was initially established through mice or similar additional hardware but with the development of the touchscreen and its introduction to consumers, additional hardware between the hand and the screen was eliminated. Due to the aforementioned reasons, the fundamental differentiation between new media and other media is usually conducted via the analog-digital separation. However, while “digital” describes the technological infrastructure of media which allows for the digital processing of data, the actual innovations brought to users through this digital processing of data is of greater significance. Three important changes in practical use following the technological transformation of the screen can be observed. The first may be defined as the screen becoming a simple, user-friendly visualization tool. This quality dates back to the Kodak company tradition of selling cameras that can be easily used by everyone. The main goal is to allow for anyone acquainted with basic media tradition to create moving and static images without any advanced technological knowledge. In acco
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ALTUNAY D (2012). Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. , 33 - 44.
Chicago ALTUNAY DAVUT ALPER Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. (2012): 33 - 44.
MLA ALTUNAY DAVUT ALPER Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. , 2012, ss.33 - 44.
AMA ALTUNAY D Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. . 2012; 33 - 44.
Vancouver ALTUNAY D Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. . 2012; 33 - 44.
IEEE ALTUNAY D "Geleneksel medyadan yeni medyaya: Görüntü yüzeyi." , ss.33 - 44, 2012.
ISNAD ALTUNAY, DAVUT ALPER. "Geleneksel medyadan yeni medyaya: Görüntü yüzeyi". (2012), 33-44.
APA ALTUNAY D (2012). Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0(27), 33 - 44.
Chicago ALTUNAY DAVUT ALPER Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 0, no.27 (2012): 33 - 44.
MLA ALTUNAY DAVUT ALPER Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.0, no.27, 2012, ss.33 - 44.
AMA ALTUNAY D Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2012; 0(27): 33 - 44.
Vancouver ALTUNAY D Geleneksel medyadan yeni medyaya: Görüntü yüzeyi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2012; 0(27): 33 - 44.
IEEE ALTUNAY D "Geleneksel medyadan yeni medyaya: Görüntü yüzeyi." Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0, ss.33 - 44, 2012.
ISNAD ALTUNAY, DAVUT ALPER. "Geleneksel medyadan yeni medyaya: Görüntü yüzeyi". Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 27 (2012), 33-44.