An analysis of the usage of facebook and twitter as a marketing tool in hotels

ÇOBANOĞLU, Cihan; YILMAZ, Burcu Selin; ATADİL, H. Atahan; Berezina, Katerina

An analysis of the usage of facebook and twitter as a marketing tool in hotels

H. Atahan ATADİL, (Dokuz Eylül Üniversitesi, Sosyal Bilimler Enstitüsü, Tınaztepe Kampüsü, İzmir, Türkiye)

Katerina BEREZINA, (University of Florida, Department of Tourism, Recreation and Sport Management, Gainesville, Florida)

Burcu Selin YILMAZ, (Dokuz Eylül Üniversitesi, İşletme Fakültesi, Tınaztepe Yerleşkesi, Buca, İzmir, Türkiye)

Cihan ÇOBANOĞLU (University of South Florida, Sarasota-Manatee, School of Hotel and Restaurant Mnagement, Sarasota, Florida)

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi

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Yıl: 2010 Cilt: 11 Sayı: 2 Sayfa Aralığı: 119 - 125 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

An analysis of the usage of facebook and twitter as a marketing tool in hotels

Öz:

Sosyal medya, tüketicilerin içeriğin hem üreticisi hem de tüketicisi olmaya başladıkları dönemde iletişim ve bilgi alışverişi için eşsiz bir platform sunmaktadır (Kaplan and Haenlein, 2010; Saperstein and Hastings, 2010; Wigmo and Wikstrom, 2010). Sosyal medya işletmelere başarılı sosyal medya pazarlaması kampanyaları yürütebilmeleri için fırsatlar yaratmaktadır. Bu çalışmanın amacı sosyal iletişim sitelerinin turistlerin otellere yönelik tutumlarına ve bilgi toplama alışkanlıklarına etkilerini değerlendirmektir. Çalışmada 225 yanıta ulaşılmıştır. Çalışmanın sonuçları katılımcıların %70'inin oteller ile ilgili bilgi toplarken sosyal iletişim sitelerine başvurduklarını ve bu sitelerde yer alan bilgilerin katılımcıların %64'ünün otel seçimini etkilediğini göstermektedir.

Anahtar Kelime:

Konular: İşletme İktisat

Twitter ve facebook'un otellerde bir pazarlama aracı olarak kullanılmasına ilişkin bir analiz

Öz:

Social media provides a unique online platform for communication and information exchange where consumers are becoming the producers and consumers of the content (Kaplan and Haenlein, 2010; Saperstein and Hastings, 2010; Wigmo and Wikstrom, 2010). Social media creates opportunities for businesses to run successful social media marketing campaigns. The purpose of this paper is to evaluate the impact of social networking sites (SNS) on information gathering and tourists' attitudes towards hotels. The study received 255 fully completed responses. The results showed that about 70% of study participants use SNS to obtain hotel information and that information posted on SNS affects a hotel choice of about 64% of respondents.

Anahtar Kelime:

Konular: İşletme İktisat

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ATADİL H, Berezina K, YILMAZ B, ÇOBANOĞLU C (2010). An analysis of the usage of facebook and twitter as a marketing tool in hotels. , 119 - 125.
Chicago	ATADİL H. Atahan,Berezina Katerina,YILMAZ Burcu Selin,ÇOBANOĞLU Cihan An analysis of the usage of facebook and twitter as a marketing tool in hotels. (2010): 119 - 125.
MLA	ATADİL H. Atahan,Berezina Katerina,YILMAZ Burcu Selin,ÇOBANOĞLU Cihan An analysis of the usage of facebook and twitter as a marketing tool in hotels. , 2010, ss.119 - 125.
AMA	ATADİL H,Berezina K,YILMAZ B,ÇOBANOĞLU C An analysis of the usage of facebook and twitter as a marketing tool in hotels. . 2010; 119 - 125.
Vancouver	ATADİL H,Berezina K,YILMAZ B,ÇOBANOĞLU C An analysis of the usage of facebook and twitter as a marketing tool in hotels. . 2010; 119 - 125.
IEEE	ATADİL H,Berezina K,YILMAZ B,ÇOBANOĞLU C "An analysis of the usage of facebook and twitter as a marketing tool in hotels." , ss.119 - 125, 2010.
ISNAD	ATADİL, H. Atahan vd. "An analysis of the usage of facebook and twitter as a marketing tool in hotels". (2010), 119-125.

APA	ATADİL H, Berezina K, YILMAZ B, ÇOBANOĞLU C (2010). An analysis of the usage of facebook and twitter as a marketing tool in hotels. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 11(2), 119 - 125.
Chicago	ATADİL H. Atahan,Berezina Katerina,YILMAZ Burcu Selin,ÇOBANOĞLU Cihan An analysis of the usage of facebook and twitter as a marketing tool in hotels. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 11, no.2 (2010): 119 - 125.
MLA	ATADİL H. Atahan,Berezina Katerina,YILMAZ Burcu Selin,ÇOBANOĞLU Cihan An analysis of the usage of facebook and twitter as a marketing tool in hotels. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, vol.11, no.2, 2010, ss.119 - 125.
AMA	ATADİL H,Berezina K,YILMAZ B,ÇOBANOĞLU C An analysis of the usage of facebook and twitter as a marketing tool in hotels. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. 2010; 11(2): 119 - 125.
Vancouver	ATADİL H,Berezina K,YILMAZ B,ÇOBANOĞLU C An analysis of the usage of facebook and twitter as a marketing tool in hotels. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. 2010; 11(2): 119 - 125.
IEEE	ATADİL H,Berezina K,YILMAZ B,ÇOBANOĞLU C "An analysis of the usage of facebook and twitter as a marketing tool in hotels." Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 11, ss.119 - 125, 2010.
ISNAD	ATADİL, H. Atahan vd. "An analysis of the usage of facebook and twitter as a marketing tool in hotels". Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 11/2 (2010), 119-125.