Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği

ARIKER, ÇAĞLA

Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği

Çağla ARIKER (İstanbul Kültür Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, İstanbul, Türkiye)

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi

14 2

Yıl: 2012 Cilt: 7 Sayı: 2 Sayfa Aralığı: 145 - 172 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği

Öz:

İçerik ve sunum, tüketicilerin işletme web sitesinden memnuniyetini etkileyen iki önemli faktördür. Bu nedenle, işletmenin web sitesinin, tüketicilerin mal ve hizmetlerle ilgili sorularına cevap bulabilecekleri içerik ve sunuma sahip olmasının sağlanması önemli bir konudur. Ülkemizde yeme-içme sektörü büyümekte ve internet kullanımı artmaktadır. Bu nedenle, araştırmanın amacı, ülkemizdeki restoran web sitelerini içerik ve sunum yeterlilikleri açısından incelemek, eksikliklere dikkat çekmek ve tüketicilerin sorularına cevap verecek yeterlilikte web sitelerinin geliştirilebilmesi için restoran yöneticilerine yol göstermek, olarak belirlenmiştir. Bu amaçla, İstanbulda faaliyet gösteren toplam 457 adet restoranın web sitesi İçerik Analizi Yöntemi kullanılarak incelenmiştir. Restoranların web siteleri, literatür taraması ve uygulamadan yola çıkılarak belirlenen, 29 adet restoran özelliğine ait içeriğin varlığı/yokluğu ve sunum şekli açısından incelenmiştir. Elde edilen sonuçlara göre, restoran web sitelerinin içerikleri ve sunumları açısından bir takım eksiklikleri bulunmaktadır.

Anahtar Kelime:

Konular: İşletme İktisat

Content and the format analysis of restaurant web sites: The example of Istanbul

Öz:

The two important factors that affect consumerssatisfaction with the web site of a firm are the content and format. Therefore, the web sites of firms should include the necessary content and format so that consumers can find answers of their questions about the goods and services. The food and beverage sector is growing and the Internet usage is increasing in Turkey, continuously. The purpose of this research is to investigate the content and the format of Turkish restau- rants web sites. The goal is to highlight weaknesses and to suggest restaurant managers the ways of developing web sites that are sufficient in answering the questions of consumers. A total of 457 web sites of restaurants that are operating in Istanbul were visited and examined through the Content Analyisis Method by this purpose. The selected web sites were investigated in terms of the presence/absence of the content regarding 29 restaurant attributes and format of the content. Restaurant attributes were determined by a combination of literature review and examinations of real restaurant web sites. There are numerous shortcomings in terms of the content and format of restaurant web sites according to the results obtained.

Anahtar Kelime:

Konular: İşletme İktisat

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ARIKER Ç (2012). Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. , 145 - 172.
Chicago	ARIKER ÇAĞLA Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. (2012): 145 - 172.
MLA	ARIKER ÇAĞLA Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. , 2012, ss.145 - 172.
AMA	ARIKER Ç Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. . 2012; 145 - 172.
Vancouver	ARIKER Ç Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. . 2012; 145 - 172.
IEEE	ARIKER Ç "Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği." , ss.145 - 172, 2012.
ISNAD	ARIKER, ÇAĞLA. "Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği". (2012), 145-172.

APA	ARIKER Ç (2012). Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 7(2), 145 - 172.
Chicago	ARIKER ÇAĞLA Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 7, no.2 (2012): 145 - 172.
MLA	ARIKER ÇAĞLA Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.7, no.2, 2012, ss.145 - 172.
AMA	ARIKER Ç Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2012; 7(2): 145 - 172.
Vancouver	ARIKER Ç Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2012; 7(2): 145 - 172.
IEEE	ARIKER Ç "Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği." Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 7, ss.145 - 172, 2012.
ISNAD	ARIKER, ÇAĞLA. "Restoran web sitelerinin içerik ve sunumlarının analizi: İstanbul örneği". Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 7/2 (2012), 145-172.