Yıl: 2011 Cilt: 12 Sayı: 2 Sayfa Aralığı: 201 - 225 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü

Öz:
Bu calısma icsel pazarlama uygulamalarının algılanan hizmet kalitesi uzerinde bir etkisinin bulunup bulunmadığını ve bu etkide is tatmininin aracılık rolunun olup olmadığını arastırmaktadır. Batı Karadeniz Universitelerinde gorev yapan 321 akademisyen uzerinde gerceklestirilen calısma sonucunda, algılanan hizmet kalitesi uzerinde icsel pazarlamanın gelisim ve odullendirme boyutlarının doğrudan bir etkisinin olduğu tespit edilmistir. Buna karsılık, is tatmininin yalnızca icsel pazarlamanın odullendirme boyutu ile algılanan hizmet kalitesi arasında aracılık etkisine sahip olduğu belirlenmistir.
Anahtar Kelime:

Konular: İşletme İktisat

The mediating effect of job satisfaction on the relationship between internal marketing and perceived service quality

Öz:
This study investigates the effect of internal marketing on perceived service quality and the mediating role of job satisfaction on the relationship between internal marketing and perceived service quality. The sample of this study involves 321 academicians who study in the West Black Sea Universities of Turkey. The results of this study show that development and reward dimensions of internal marketing have direct effects on the perceptions of service quality. On the other hand, the mediating role of job satisfaction has been determined only for the relationship between reward dimension of internal marketing and perceived service quality.
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Basaran U, Buyukyilmaz O, ÇEVİK E (2011). İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. , 201 - 225.
Chicago Basaran Umit,Buyukyilmaz Ozan,ÇEVİK Emrah İ. İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. (2011): 201 - 225.
MLA Basaran Umit,Buyukyilmaz Ozan,ÇEVİK Emrah İ. İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. , 2011, ss.201 - 225.
AMA Basaran U,Buyukyilmaz O,ÇEVİK E İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. . 2011; 201 - 225.
Vancouver Basaran U,Buyukyilmaz O,ÇEVİK E İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. . 2011; 201 - 225.
IEEE Basaran U,Buyukyilmaz O,ÇEVİK E "İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü." , ss.201 - 225, 2011.
ISNAD Basaran, Umit vd. "İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü". (2011), 201-225.
APA Basaran U, Buyukyilmaz O, ÇEVİK E (2011). İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 12(2), 201 - 225.
Chicago Basaran Umit,Buyukyilmaz Ozan,ÇEVİK Emrah İ. İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 12, no.2 (2011): 201 - 225.
MLA Basaran Umit,Buyukyilmaz Ozan,ÇEVİK Emrah İ. İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, vol.12, no.2, 2011, ss.201 - 225.
AMA Basaran U,Buyukyilmaz O,ÇEVİK E İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. 2011; 12(2): 201 - 225.
Vancouver Basaran U,Buyukyilmaz O,ÇEVİK E İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi. 2011; 12(2): 201 - 225.
IEEE Basaran U,Buyukyilmaz O,ÇEVİK E "İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü." Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 12, ss.201 - 225, 2011.
ISNAD Basaran, Umit vd. "İçsel pazarlamanın algılanan hizmet kalitesi üzerindeki etkisinde is tatmininin aracılık rolü". Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 12/2 (2011), 201-225.