In our day, getting quality service, spending good time and leaving the management with good feelings have importance both from the point of customers and from the point of reataurant managements. In this study, attempting to determine experiences which restaurant businesses having or not having understanding of institutional management let their experiences on customers live and the effect of these experiences on customer satisfaction is carried. 409 people are reached. When looked at the attendees answers, it is come out that 34,2 % of the attendees have the habit of eating out once or twice a week, 24,2 % of them three or four times a week and 24 % of them five times a week. It is determined that restaurant type atendees prefer most is the restaurant and cafe having the understanding of institutional management with 65,5 %. In the study, not having institutional identity restaurants satisfy their consumers more with the product they offer according to the price and that service is more attentive and their personnel are more relevant. It is determined that experiences lived by the restaurants are at the dimension of perpective and operational experiences. It will be important restaurants making studies about letting their customers live experiences at the sensational, intellectual and relational dimension, too.