Studies in the field of health communication include communication activities about creating awareness about individuals and community’s health-related beliefs, attitudes and behaviors and giving advice when necessary. This paper aims to demonstrate how messages which are transmitted by television, one of the most important means of mass communication, are perceived by audiences rather than text or message production process. Reception analysis regards audiences as a basis for differences consisting of a lot of experiences and practices, not as a homogeneous group. For this reason, these analyses provide us with important clues about how mass media texts are decoded by the audiences. This research is carried out on the basis of reader/audience. Reading / watching practices on public spot of Health Ministry with the ‘Sigara Pismanliktir (smoking leads to regretfulness)’ motto and AVEA’s ‘Siz de Bırakabilirsiniz (You can give up, too!)’ commercial in which smoking was used metap- horically, have been analyzed. In this analysis using focus group interviews, audiences’ assessments about commercial and public spot have been studied. As a result, it has been found that audiences evaluate these two messages (Health Ministry’s and AVEA’s) independently and these two messages don’t have any effect on each other.