Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi

Dölarslan, Emre Şahin

Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi

Emre Şahin DÖLARSLAN (Çankırı Karatekin Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Çankırı, Türkiye)

Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

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Yıl: 2013 Cilt: 31 Sayı: 2 Sayfa Aralığı: 15 - 52 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi

Öz:

Cronin vd. (2000)’e göre, literatürde hizmet üzerine yapılan çalışmalar farklı teoriler üzerinde temellenmiştir ve bu teoriler ile ilişkili hizmet değerlendirme modelleri dört şekilde sınıflandırılabilir. Bu kapsamda, çalışmada söz konusu modellerin perakendecilik sektöründe yer alan süpermarketler kapsamında araştırılması amaçlanmaktadır. Bu amaçla, aynı ölçek ve tipteki süpermarketlerin ortak 971 müşterisine anket uygulaması yapılmıştır. Cronin vd., (2000) tarafından önerilen hizmet değerlendirme modelleri analiz edilmiştir. Model yapılarının güvenilirlik ve geçerliliklerinin test edilmesi için doğrulayıcı faktör analizi uygulanmış ve araştırma modellerinin testi yapısal eşitlik modellemesi ile yapılmıştır. Bu çalışmanın sonuçları, tüm değişkenler beraber ele alındığında, hizmet kalitesi ve davranışsal niyet arasındaki ilişkinin dolaylı olduğunu göstermektedir.

Anahtar Kelime:

Konular: İşletme

The effects of quality, value and satisfaction on behavioral intentions: Evaluation of alternative models in the retail industry

Öz:

According to Cronin et al., (2000) service evaluation studies in related literature builds on several competing theories and service evolution models related to these theories can be classified into four competing models. In this context, the purpose of the study is to investigate service evolution models suggested by Cronin et al. (2000) within the context of supermarkets in the retail industry. For this purpose, a self-administered questionnaire survey was conducted on 971 common customers of same size and type supermarkets. Service evolution models suggested by Cronin et al., (2000) are analyzed. To test the reliability and validity of model structures, confirmatory factor analysis was performed and the research models were tested with structural equation modeling. The findings of this study indicate that the relationship between service quality and behavioral intentions is indirect when all of related variables are considered collectively.

Anahtar Kelime:

Konular: İşletme

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Dölarslan E (2013). Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. , 15 - 52.
Chicago	Dölarslan Emre Şahin Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. (2013): 15 - 52.
MLA	Dölarslan Emre Şahin Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. , 2013, ss.15 - 52.
AMA	Dölarslan E Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. . 2013; 15 - 52.
Vancouver	Dölarslan E Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. . 2013; 15 - 52.
IEEE	Dölarslan E "Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi." , ss.15 - 52, 2013.
ISNAD	Dölarslan, Emre Şahin. "Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi". (2013), 15-52.

APA	Dölarslan E (2013). Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31(2), 15 - 52.
Chicago	Dölarslan Emre Şahin Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 31, no.2 (2013): 15 - 52.
MLA	Dölarslan Emre Şahin Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.31, no.2, 2013, ss.15 - 52.
AMA	Dölarslan E Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2013; 31(2): 15 - 52.
Vancouver	Dölarslan E Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2013; 31(2): 15 - 52.
IEEE	Dölarslan E "Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi." Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31, ss.15 - 52, 2013.
ISNAD	Dölarslan, Emre Şahin. "Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi". Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 31/2 (2013), 15-52.