Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty

PAŞAOĞLU BAŞ, DİDEM; Emir, oktay

Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty

Oktay EMİR, (Anadolu Üniversitesi, İşletme Fakültesi, Eskişehir, Türkiye)

DİDEM PAŞAOĞLU BAŞ (Anadolu Üniversitesi, İşletme Fakültesi, Eskişehir, Türkiye)

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Yıl: 2013 Cilt: 16 Sayı: 30 Sayfa Aralığı: 185 - 202 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty

Öz:

There are numerous studies in the literature emphasizing customer satisfaction and customer loyalty in hospitality sector in general. However, the literature on thermal hotels and their quality attributes and loyalty perceptions isscant. This study set out to examine the impact of service quality of Turkishthermal hotel enterprises on customer loyalty. A questionnaire was employed to collect data. The questionnaire was administered to 1314 participants.The data obtained were using correlation and regression analysis. The resultsshow that there is a correlation between service dimensions and customer loyalty at moderate level, which suggests that the quality of wellness servicesoffered are influential on building loyalty.

Anahtar Kelime:

Termal otel işletmelerinde hizmet kalitesinin müşteri sadakatine etkisi

Öz:

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Emir o, PAŞAOĞLU BAŞ D (2013). Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. , 185 - 202.
Chicago	Emir oktay,PAŞAOĞLU BAŞ DİDEM Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. (2013): 185 - 202.
MLA	Emir oktay,PAŞAOĞLU BAŞ DİDEM Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. , 2013, ss.185 - 202.
AMA	Emir o,PAŞAOĞLU BAŞ D Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. . 2013; 185 - 202.
Vancouver	Emir o,PAŞAOĞLU BAŞ D Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. . 2013; 185 - 202.
IEEE	Emir o,PAŞAOĞLU BAŞ D "Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty." , ss.185 - 202, 2013.
ISNAD	Emir, oktay - PAŞAOĞLU BAŞ, DİDEM. "Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty". (2013), 185-202.

APA	Emir o, PAŞAOĞLU BAŞ D (2013). Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16(30), 185 - 202.
Chicago	Emir oktay,PAŞAOĞLU BAŞ DİDEM Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 16, no.30 (2013): 185 - 202.
MLA	Emir oktay,PAŞAOĞLU BAŞ DİDEM Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.16, no.30, 2013, ss.185 - 202.
AMA	Emir o,PAŞAOĞLU BAŞ D Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2013; 16(30): 185 - 202.
Vancouver	Emir o,PAŞAOĞLU BAŞ D Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2013; 16(30): 185 - 202.
IEEE	Emir o,PAŞAOĞLU BAŞ D "Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty." Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16, ss.185 - 202, 2013.
ISNAD	Emir, oktay - PAŞAOĞLU BAŞ, DİDEM. "Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty". Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 16/30 (2013), 185-202.