TY  - JOUR
TI  - Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty
AB  - There are numerous studies in the literature emphasizing customer satisfaction and customer loyalty in hospitality sector in general. However, the literature on thermal hotels and their quality attributes and loyalty perceptions isscant. This study set out to examine the impact of service quality of Turkishthermal hotel enterprises on customer loyalty. A questionnaire was employed to collect data. The questionnaire was administered to 1314 participants.The data obtained were using correlation and regression analysis. The resultsshow that there is a correlation between service dimensions and customer loyalty at moderate level, which suggests that the quality of wellness servicesoffered are influential on building loyalty.
AU  - PAŞAOĞLU BAŞ, DİDEM
AU  - Emir, oktay
PY  - 2013
JO  - Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
VL  - 16
IS  - 30
SN  - 1301-5265
SP  - 185
EP  - 202
DB  - TRDizin
UR  - http://search/yayin/detay/164011
ER  -