In recent years, the developments in communication and prin ting technologies have significantlyincreased the opportunities of media companies to provide information. As the production anddistribution of information and entertainment is getting easier in the media with the effect ofglobalization, the audience ar e exposed to overload information. As newspapers, magazines,cinema, radio, television, books and the internet constantly are processing the world as a sourceof news, almostly there are not any place for audience to keep away from information overload.By the increasing of production capability and emerging information overload leads to anaudience apathy and neglect against to media content. For example, it is claimed thatinformation overload effects audience resulting the lack of attention, anxiety, timelessness andmental fatigue. Indeed, the information based on diversity and quality is important for the function ofdemocracy. From this perspective, as a developing country with a significant market -driven anda commercialized media model, the tendencies of audience against to information overload wereexamined by a survey method in Turkey.