Abstract The article opens a discussion on the role and impact of architecture and architectural design in the processes of production of space driven by the dynamics of consumerism. Such a discussion can also be regarded as a self-recrimination of architecture questioning if a critical architectural stance could be achieved towards consumerism. Scrutinizing a finalized space production process, dissecting it in sections and layers with criti- cal theory s approach, proposes a way of reading (an interpretation) the process itself and the role of architecture within, thus providing an exemplar. In a context where the dynamics of con- sumerism can be regarded as the leading power of space production, architecture by its own means of production is expected to be in the service of power and at the same time displaying a counter stance aganist power. Yet the possibility of a critical stance (in other words a position-taking) must be taken into consideration. The article points out to the dialectic nature of architecture and implies that a critical stance is possible if ever changing, shifting tactics are adopted towards the strategies of power. Anahtar Kelimeler: Tüketim Toplumu, Mekan Üretimi, Elefltirel