As an important factor of integrated marketing communication, packaging contributes to brand and managementwith its positive effects during product development and renewal processes. The importance of packaging increases with self- service system, in parallel with the development of supermarkets and hypermarkets. The fact that the package is no longer just awrapping material for the product but also a factor that contributes and secures it to make its own advertisement is another pointthat affects this increase. In this study, the precision of Antalya city household for the packaging factor in fruit juice productswere evaluated. Within this scope, the attitudes and buying behavior according to the variations of fruit juice package werecentered. In the study, primary data which was gained from the surveys made by using face-to-face conversation method with389 households was used. Following the research, glass bottle used as a packaging material for fruit juices was determined to beconsidered the healthiest fruit juice packaging. Fruit juice manufacturer establishments usually produce 1 liter package of fruitjuice. However, within the context of this study, the participants were asked about their preferences in a production of a differentproportion. In related to this, 72% of the participants stated their request in a production of fruit juice in 3 liter glass bottle; therate of the participants who finds color red on fruit juice product packaging rather catchy was determined to be 42%.