Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM

Dirsehan, Taşkın

Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM

Taşkın DİRSEHAN (Marmara Üniversitesi, İstanbul, Türkiye)

Bogazici Journal: Review of Social, Economic and Administrative Studies

6 0

Yıl: 2012 Cilt: 26 Sayı: 1 Sayfa Aralığı: 103 - 125 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM

Öz:

Pazarlama stratejilerinde tüketici odaklı yaklaşım, tüketici deneyimi yönetimini artan rekabet ortamında farklılaştırıcı bir araç olarak ortaya çıkarmaktadır. Son yıllarda, mü- zeler; diğer müzeler, tiyatrolar, sinemalar ve eğlence parkları gibi diğer eğitici ve boş vakitleri değerlendirmeye yönelik kurumlarla rekabet etmektedir. Dolayısıyla, tüketici deneyimi yönetimi müzeler için rekabet avantajı sağlamaktadır. Bu çalışma, müze perspektifinden tüketici deneyimlerinin etkilerini ortaya çıkarmayı amaçlamaktadır. Bu amaçla, İstanbulda bir keşfedici araştırma ve bir tanımlayıcı araştırma yürütülmüştür. Araştırma sonuçlarını temel alarak, tüketici deneyimleri ve deneyim sonrası boyutlar (müzede öğrenme, ziyaretçi memnuniyeti, ziyareti kuv- vetlendirme, kulaktan kulağa iletişim ve tekrar ziyaret niyeti) arasındaki ilişkileri ortaya çıkarmak için bir yapısal eşitlik modeli geliştirilmiştir.

Anahtar Kelime:

Konular: İşletme Halkla İlişkiler

Müze Ziyaretçi Deneyimlerinin ve Deneyim Sonrası Boyutların YEM Kullanılarak İncelenmesi

Öz:

In marketing strategies, the consumer-focus approach reveals customer experience management as a differentiating tool for competitive advantage in an increasingly competitive environment. In recent years, museums compete with other leisure and educational institutions such as other museums, theatres, cinemas and amusement parks. Thus, customer experience management provides a competitive advantage for museums. This study aims to reveal the effects of customer experiences from the museum perspective. For this purpose, an exploratory research and a descriptive research are conducted in Istanbul. Based on the research findings, a structural equation model is developed to reveal the relationships between customer experiences and post experience dimensions (learning in museum, visitor satisfaction, visit intensification, word-of-mouth communication and revisit intention).

Anahtar Kelime:

Konular: İşletme Halkla İlişkiler

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Dirsehan T (2012). Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. , 103 - 125.
Chicago	Dirsehan Taşkın Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. (2012): 103 - 125.
MLA	Dirsehan Taşkın Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. , 2012, ss.103 - 125.
AMA	Dirsehan T Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. . 2012; 103 - 125.
Vancouver	Dirsehan T Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. . 2012; 103 - 125.
IEEE	Dirsehan T "Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM." , ss.103 - 125, 2012.
ISNAD	Dirsehan, Taşkın. "Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM". (2012), 103-125.

APA	Dirsehan T (2012). Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. Bogazici Journal: Review of Social, Economic and Administrative Studies, 26(1), 103 - 125.
Chicago	Dirsehan Taşkın Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. Bogazici Journal: Review of Social, Economic and Administrative Studies 26, no.1 (2012): 103 - 125.
MLA	Dirsehan Taşkın Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. Bogazici Journal: Review of Social, Economic and Administrative Studies, vol.26, no.1, 2012, ss.103 - 125.
AMA	Dirsehan T Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. Bogazici Journal: Review of Social, Economic and Administrative Studies. 2012; 26(1): 103 - 125.
Vancouver	Dirsehan T Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. Bogazici Journal: Review of Social, Economic and Administrative Studies. 2012; 26(1): 103 - 125.
IEEE	Dirsehan T "Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM." Bogazici Journal: Review of Social, Economic and Administrative Studies, 26, ss.103 - 125, 2012.
ISNAD	Dirsehan, Taşkın. "Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM". Bogazici Journal: Review of Social, Economic and Administrative Studies 26/1 (2012), 103-125.