The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan
Yıl: 2015 Cilt: 7 Sayı: 1 Sayfa Aralığı: 103 - 124 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022
The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan
Öz: Brand awareness which is considered as one of the most important factor affecting the consumer purchasing preferences has been investigated by both academics and practitioners in the field of marketing in recent years. The current study investigated brand awareness in Kazakhstan and Kyrgyzstan regarding consumer electronic products, such as laptop computers, tablet computers, and cell phones. To determine brand awareness, data were obtained by using suitable market analysis methods, and then analyzed by using the Spearman correlation and the chi-square test for independence. Based on the study results, it was observed that the level brand awareness was high for laptop computers and cell phones, while being comparatively lower for tablet computers.
Anahtar Kelime: Konular:
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | OKTAY K, Gülcan B, ÇAKIR M (2015). The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. , 103 - 124. |
| Chicago | OKTAY KUTAY,Gülcan Bilgehan,ÇAKIR MUSA The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. (2015): 103 - 124. |
| MLA | OKTAY KUTAY,Gülcan Bilgehan,ÇAKIR MUSA The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. , 2015, ss.103 - 124. |
| AMA | OKTAY K,Gülcan B,ÇAKIR M The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. . 2015; 103 - 124. |
| Vancouver | OKTAY K,Gülcan B,ÇAKIR M The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. . 2015; 103 - 124. |
| IEEE | OKTAY K,Gülcan B,ÇAKIR M "The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan." , ss.103 - 124, 2015. |
| ISNAD | OKTAY, KUTAY vd. "The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan". (2015), 103-124. |
| APA | OKTAY K, Gülcan B, ÇAKIR M (2015). The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. İşletme Araştırmaları Dergisi, 7(1), 103 - 124. |
| Chicago | OKTAY KUTAY,Gülcan Bilgehan,ÇAKIR MUSA The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. İşletme Araştırmaları Dergisi 7, no.1 (2015): 103 - 124. |
| MLA | OKTAY KUTAY,Gülcan Bilgehan,ÇAKIR MUSA The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. İşletme Araştırmaları Dergisi, vol.7, no.1, 2015, ss.103 - 124. |
| AMA | OKTAY K,Gülcan B,ÇAKIR M The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. İşletme Araştırmaları Dergisi. 2015; 7(1): 103 - 124. |
| Vancouver | OKTAY K,Gülcan B,ÇAKIR M The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan. İşletme Araştırmaları Dergisi. 2015; 7(1): 103 - 124. |
| IEEE | OKTAY K,Gülcan B,ÇAKIR M "The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan." İşletme Araştırmaları Dergisi, 7, ss.103 - 124, 2015. |
| ISNAD | OKTAY, KUTAY vd. "The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan". İşletme Araştırmaları Dergisi 7/1 (2015), 103-124. |
