TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA

Yıl: 2015 Cilt: 11 Sayı: 43 Sayfa Aralığı: 145 - 184 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA

Öz:
Son yıllarda taklit ürünlerin varlığı hızla artmakta ve özellikle lüks markaların ürünleri taklitçilerin hedefi konumuna gelmektedir. Birçok tüketici de bilinçli olarak bu ürünlerin taklitlerini tercih etmektedir. Tüketicilerin tercihlerinin arkasında yatan tek etkenin fiyat olmadığının anlaşılmasından itibaren de konu araştırmacıların ilgi odağı haline gelmiştir. Bu çalışmada, bilinçli olarak bu ürünleri tercih eden tüketicilerin tercihlerinin arkasında yatan, fiyat dışındaki, muhtemel motivasyon kaynakları tespit edilmiş ve bu değişkenlerin satın alma niyeti yüksek ve düşük olan tüketicileri birbirlerinden anlamlı derecede ayırt edip etmediği incelenmiştir. Bu değişkenler; kişisel özellikler (materyalizm, değer bilinci, marka hassasiyeti ve moda bilinci), sosyal motivasyonlar (kendini izleme eğilimi, referans grup etkisi ve statü arayışı) ve ürün ile ilgili faktörler (algılanan değer ve risk) başlığı altında toplanmıştır
Anahtar Kelime:

INVESTIGATING THE DIFFERENCES OF CONSUMERS BASED ON THEIR HIGH AND LOW PURCHASE INTENTION OF COUNTERFEIT LUXURY PRODUCTS

Öz:
The presence of counterfeit products is increasing in almost every industry and particularly luxury brand products have been one of the main targets of counterfeiters. Many consumers also prefer these products knowing that they are counterfeit. This phenomenon has take attention of many scholars since it has been understood that price is not the only motivation for consumers to purchase counterfeit luxury products.This study examines the non-price consumption reasons of non-deceptive counterfeiting and how these motivation sources differ based on consumers' low/high levels of purchase intention. The motivation sources used in this study are personal characteristics (materialism, value consciousness, brand sensitivity and fashion consciousness), social motivations (self-monitoring, susceptibility to interpersonal influence and status seeking) and product related features (perceived value and risk)
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ENGİZEK N, ŞEKERKAYA A (2015). TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. , 145 - 184.
Chicago ENGİZEK NİL,ŞEKERKAYA AHMET KEMAL TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. (2015): 145 - 184.
MLA ENGİZEK NİL,ŞEKERKAYA AHMET KEMAL TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. , 2015, ss.145 - 184.
AMA ENGİZEK N,ŞEKERKAYA A TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. . 2015; 145 - 184.
Vancouver ENGİZEK N,ŞEKERKAYA A TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. . 2015; 145 - 184.
IEEE ENGİZEK N,ŞEKERKAYA A "TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA." , ss.145 - 184, 2015.
ISNAD ENGİZEK, NİL - ŞEKERKAYA, AHMET KEMAL. "TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA". (2015), 145-184.
APA ENGİZEK N, ŞEKERKAYA A (2015). TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. ÖNERİ, 11(43), 145 - 184.
Chicago ENGİZEK NİL,ŞEKERKAYA AHMET KEMAL TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. ÖNERİ 11, no.43 (2015): 145 - 184.
MLA ENGİZEK NİL,ŞEKERKAYA AHMET KEMAL TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. ÖNERİ, vol.11, no.43, 2015, ss.145 - 184.
AMA ENGİZEK N,ŞEKERKAYA A TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. ÖNERİ. 2015; 11(43): 145 - 184.
Vancouver ENGİZEK N,ŞEKERKAYA A TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA. ÖNERİ. 2015; 11(43): 145 - 184.
IEEE ENGİZEK N,ŞEKERKAYA A "TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA." ÖNERİ, 11, ss.145 - 184, 2015.
ISNAD ENGİZEK, NİL - ŞEKERKAYA, AHMET KEMAL. "TÜKETİCİLERİN LÜKS MARKALARIN TAKLİTLERİNİ SATIN ALMA SEVİYELERİ AÇISINDAN FARKLILIKLARININ İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA". ÖNERİ 11/43 (2015), 145-184.