Today's world is described as a simulation world which has been contributed by the professionally created images that are spreading from the mass media by some philosophers. It has never been that much complicated before that which is real, which is an illusion, which is a reflection, which is a simulation. Photography as a contributor by making an idiosyncratic visual language to this mentioned simulation universe is an area that portraits the world as a documentary and besides that interprets the elements which are taken by the artists from all over the world to their frames with their own subjectivity by philosophically, politically, esthetically and individually. If we think about the simulation on the visual art products, we can see that a Spanish photographer Chema Madoz who brings an alternative commentary on the objects that exist especially on the photography area creates inventive visual and poetic metaphors by extracting the daily objects from their consistencies in his black and white photographs. In this work, the black and white photographs of Chema Madoz in which he reinterprets the daily objects analyzed and interpreted by a semiotic method. Madoz, produced photos with everyday objects such as characteristic, minimal, black and white, fiction, deep, fascinating, simple and symbolic meaning itself