@article{ENGİN_BİLSEL2016_201676, author={Hande ENGİN BİLSEL}, title={MARKALAŞMA KAVRAMI ÇERÇEVESİNDE MARKA EDERİ}, year={2016}, journal={ÖNERİ}, issn={1300-0845}, volume={12}, number={46}, url={http://search/yayin/detay/201676} }