GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ

Leyla ÖZER, (Hacettepe Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İktisat Bölümü, Ankara, Türkiye)
Üzeyir KEMENT, (Bingöl Üniversitesi, Meslek Yüksek Okulu, Bingöl, Türkiye)
Beyza GÜLTEKİN (Hacettepe Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Ankara, Türkiye)
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
25 3
Yıl: 2015 Cilt: 33 Sayı: 4 Sayfa Aralığı: 59 - 85 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ

Öz:
Bu araştırmanın amacı, Planlanmış Davranış Teorisi modelinin genişletilmiş halini kullanarak yeşil yıldızlı otelleri ziyaret eden otel müşterilerinin bu otelleri tekrar ziyaret etme niyetlerini incelemektir. Bu bağlamda PDT kapsamında ele alınan tutum, sübjektif norm, algılanan davranışsal kontrol değişkenlerine hizmet kalitesi değişkeni eklenerek tekrar ziyaret etme niyeti araştırılmaktadır. Araştırmada kullanılacak olan veriler, yeşil yıldızlı otelde konaklayan 284 müşteriye anket uygulanması ile elde edilmiştir.Yapısal eşitlik modellemesi sonuçlarına göre, hizmet kalitesi ve sübjektif norm tekrar ziyaret etme niyetini olumlu yönde etkilemektedir. Diğer taraftan, tutum ve algılanan davranışsal kontrol tekrar ziyaret etme niyetini etkilememektedir.
Anahtar Kelime:

Konular: İşletme İktisat

THE REVISIT INTENTION TO GREEN HOTELS IN THE CONTEXT OF THE EXTENDED THEORY OF PLANNED BEHAVIOR

Öz:
The purpose of this study is to examine the revisit intentions of green hotels customers by the Extended Theory of Planned Behavior. In this context, green hotels customers' revisit intentions are studied by adding service quality to the Theory of Planned Behavior variables such as attitude, subjective norm, behavioral beliefs, control beliefs, perceived behavioral control. Data used in the study is collected from 284 green hotel customers by survey method. Based on the structural equation modelling results, service quality and subjective norm positively influence customers' revisit intention. On the contrary, attitude and perceived behavioral control do not have an influence on revisit intention
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ÖZER L, kement u, Gultekin B (2015). GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. , 59 - 85.
Chicago ÖZER LEYLA,kement uzeyir,Gultekin Beyza GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. (2015): 59 - 85.
MLA ÖZER LEYLA,kement uzeyir,Gultekin Beyza GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. , 2015, ss.59 - 85.
AMA ÖZER L,kement u,Gultekin B GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. . 2015; 59 - 85.
Vancouver ÖZER L,kement u,Gultekin B GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. . 2015; 59 - 85.
IEEE ÖZER L,kement u,Gultekin B "GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ." , ss.59 - 85, 2015.
ISNAD ÖZER, LEYLA vd. "GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ". (2015), 59-85.
APA ÖZER L, kement u, Gultekin B (2015). GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59 - 85.
Chicago ÖZER LEYLA,kement uzeyir,Gultekin Beyza GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 33, no.4 (2015): 59 - 85.
MLA ÖZER LEYLA,kement uzeyir,Gultekin Beyza GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.33, no.4, 2015, ss.59 - 85.
AMA ÖZER L,kement u,Gultekin B GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2015; 33(4): 59 - 85.
Vancouver ÖZER L,kement u,Gultekin B GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2015; 33(4): 59 - 85.
IEEE ÖZER L,kement u,Gultekin B "GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ." Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33, ss.59 - 85, 2015.
ISNAD ÖZER, LEYLA vd. "GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ". Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 33/4 (2015), 59-85.
Sayfa Oluşturulma Tarihi
22-04-2024 23:52

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