STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW

Mustafa ÜNSALAN (Nevşehir Hacı Bektaş Veli Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Nevşehir, Türkiye)
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
25 1
Yıl: 2016 Cilt: 18 Sayı: 2 Sayfa Aralığı: 572 - 593 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW

Öz:
Tüketiciler ürünleri sadece onlara olan ihtiyaçlarında değil aynı zamanda anlık dürtü ile de satın almaktadırlar. İçgüdüsel satın alma davranışı, tüketici davranışları araştırmacılar ve pazarlama akademisyenleri tarafından yarım yüzyıldan fazladır incelenmektedir. Bu çalışmanın amacı, tüketici davranışları alanındaki çeşitli çalışmaları inceleyerek içgüdüsel satın alma ile ilgili detaylı bir literatür taraması ortaya koymaktır. İçgüdüsel satın alma kavramının gelişimi, tüketici içgüdüsel satın alma davranış süreci, içgüdüsel satın almaya etkisi olan çeşitli faktörler ve içgüdüsel satın alma arasındaki ilişki tartışılmıştır. Bu çalışma, perakendecilik araştırmacılarına ve uygulamacılarına teorik çerçevede alışveriş yapanların içgüdüselliğini anlamada kapsamlı bir anlayış sağlamasından dolayı faydalı olacaktır. İçgüdüsel satın alma davranışı ile ilgili çeşitli araştırma çalışmalarının içerik analizi, içgüdüsel satın almayı etkileyen faktörleri açıklayarak gelecek araştırmacılar için temel özelliklerini anlamada yardımcı olabilir
Anahtar Kelime:

Konular: İşletme İktisat

İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINI TETİKLEYİCİ FAKTÖRLER: BİR LİTERATÜR TARAMASI

Öz:
Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying have been investigated by consumer behavior researchers and marketing academician more than a half century. The aim of this study is to present a detailed literature review of the impulse buying behavior by analyzing the various researches in the field of consumer behavior. Development of impulse purchasing concept, process of consumer's impulse purchasing behavior, various factors that have an effect on impulse purchasing and the relationship between impulse buying and retailing are discussed in this paper. This study will be useful for retailing researchers and practitioners towards comprehensive insight of the shopper's impulsiveness in theoretical framework. The content analysis of the various researches about impulse buying behavior may be guide to understanding the basic characteristics of impulse purchasing for future researchers by explaining the different factors influencing impulse buying.
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ÜNSALAN M (2016). STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. , 572 - 593.
Chicago ÜNSALAN MUSTAFA STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. (2016): 572 - 593.
MLA ÜNSALAN MUSTAFA STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. , 2016, ss.572 - 593.
AMA ÜNSALAN M STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. . 2016; 572 - 593.
Vancouver ÜNSALAN M STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. . 2016; 572 - 593.
IEEE ÜNSALAN M "STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW." , ss.572 - 593, 2016.
ISNAD ÜNSALAN, MUSTAFA. "STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW". (2016), 572-593.
APA ÜNSALAN M (2016). STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(2), 572 - 593.
Chicago ÜNSALAN MUSTAFA STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 18, no.2 (2016): 572 - 593.
MLA ÜNSALAN MUSTAFA STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.18, no.2, 2016, ss.572 - 593.
AMA ÜNSALAN M STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016; 18(2): 572 - 593.
Vancouver ÜNSALAN M STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016; 18(2): 572 - 593.
IEEE ÜNSALAN M "STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW." Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18, ss.572 - 593, 2016.
ISNAD ÜNSALAN, MUSTAFA. "STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW". Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 18/2 (2016), 572-593.
Sayfa Oluşturulma Tarihi
23-04-2024 0:57

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