Yıl: 2016 Cilt: 31 Sayı: 4 Sayfa Aralığı: 889 - 902 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi

Öz:
Web siteleri e-iş yapısının kullanıcı ile etkileşiminin gerçekleştiği ara yüzüdür. Bu nedenle web sitelerinin kalitesi müşteri memnuniyeti için esastır. Bu çalışmada lojistik firma web sitelerinin kalite performanslarının ölçümü problemine bir çözüm önerilmektedir. Web sitelerinin kalitesinin ve performansının analiz edilmesinde kullanılan ve herkes tarafından kabul edilen standart bir yapı yoktur. Oysa standart bir değerlendirme yapısı ile başarılı web sitelerinin belirlenmesi daha sağlıklı ve hızlı olacaktır. Bu doğrultuda bu çalışmada lojistik firma web sitelerinin kalitesini daha etkin bir şekilde değerlendirmek amacıyla bulanık mantık temelli bütünleşik çok kriterli karar verme (ÇKKV) yaklaşımı önerilmiştir. Çalışmanın ilk aşamasında detaylı yazın taraması ve uzman görüşleri ile web sitesi değerlendirme kriterleri ve kriter hiyerarşisi belirlenmiştir. Çalışmanın ikinci aşamasında değerlendirme kriter ağırlıkları ÇKKV yöntemlerinden Analitik Hiyerarşi Proses (AHP) tekniğinin bulanık uygulaması ile hesaplanmıştır. Son aşamada ise, Türk lojistik sektöründe öncü sayılan 15 firmanın web sitelerinin performansları bulanık TOPSIS tekniği uygulanarak iyiden kötüye doğru sıralanmıştır. Ayrıca kriter ağırlıklarındaki olası değişimlerin web sitesi sıralamasına etkilerini araştırmak amacıyla duyarlılık analizi yapılmıştır. Bu çalışma araştırmacıların web sitesi değerlendirme problemini teorik olarak daha iyi anlayabilmeleri, firmaların ise daha memnunluk verici web siteleri tasarlayabilmeleri için yazına katkı sağlamaktadır.
Anahtar Kelime:

Multi criteria evaluation of logistics firms' web site performance

Öz:
Web sites constitute the interface where e-businesses interact with their customers. Therefore, the quality of company web sites is instrumental for customer satisfaction. This paper proposes a solution to the problem of quality performance evaluation for web sites in the logistics industry. There exists no standard, widely accepted structure for analyzing the quality and performance of corporate web pages. On the other hand, a standardized evaluation method can help quickly compare and identify successfull web sites. For this purpose, an integrated approach based on Multi Criteria Decision Making (MCDM) and fuzzy logic is introduced in this paper, which aims to more effectively assess the quality of logictics firms' web sites. In the first part, web site evaluation criteria and their hierarchy are determined based on a detailed literature review and expert opinions. In the second part, the weights of the evaluation criteria are calculated with the fuzzy logic application of Analytical Hierarchy Process (AHP), an MCDM technique. In the final part, the web sites of the top 15 logictics companies in Turkey are ranked in decreasing quality, using fuzzy TOPSIS method. Furthermore, in order to assess how far the criteria weights have an impact on the ranking of the web sites, a sensitivity analysis is carried out. This study can be useful to researchers to better understand web site evaluation problemtheoretically, as well as to organizations in designing better satisfying web sites.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA BÜYÜKÖZKAN FEYZİOĞLU G, GÜLERYÜZ ERGÜL S (2016). Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. , 889 - 902.
Chicago BÜYÜKÖZKAN FEYZİOĞLU GÜLÇİN,GÜLERYÜZ ERGÜL SEZİN Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. (2016): 889 - 902.
MLA BÜYÜKÖZKAN FEYZİOĞLU GÜLÇİN,GÜLERYÜZ ERGÜL SEZİN Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. , 2016, ss.889 - 902.
AMA BÜYÜKÖZKAN FEYZİOĞLU G,GÜLERYÜZ ERGÜL S Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. . 2016; 889 - 902.
Vancouver BÜYÜKÖZKAN FEYZİOĞLU G,GÜLERYÜZ ERGÜL S Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. . 2016; 889 - 902.
IEEE BÜYÜKÖZKAN FEYZİOĞLU G,GÜLERYÜZ ERGÜL S "Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi." , ss.889 - 902, 2016.
ISNAD BÜYÜKÖZKAN FEYZİOĞLU, GÜLÇİN - GÜLERYÜZ ERGÜL, SEZİN. "Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi". (2016), 889-902.
APA BÜYÜKÖZKAN FEYZİOĞLU G, GÜLERYÜZ ERGÜL S (2016). Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi, 31(4), 889 - 902.
Chicago BÜYÜKÖZKAN FEYZİOĞLU GÜLÇİN,GÜLERYÜZ ERGÜL SEZİN Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi 31, no.4 (2016): 889 - 902.
MLA BÜYÜKÖZKAN FEYZİOĞLU GÜLÇİN,GÜLERYÜZ ERGÜL SEZİN Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi, vol.31, no.4, 2016, ss.889 - 902.
AMA BÜYÜKÖZKAN FEYZİOĞLU G,GÜLERYÜZ ERGÜL S Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi. 2016; 31(4): 889 - 902.
Vancouver BÜYÜKÖZKAN FEYZİOĞLU G,GÜLERYÜZ ERGÜL S Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi. Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi. 2016; 31(4): 889 - 902.
IEEE BÜYÜKÖZKAN FEYZİOĞLU G,GÜLERYÜZ ERGÜL S "Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi." Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi, 31, ss.889 - 902, 2016.
ISNAD BÜYÜKÖZKAN FEYZİOĞLU, GÜLÇİN - GÜLERYÜZ ERGÜL, SEZİN. "Lojistik firma web sitelerinin performanslarının çok kriterli değerlendirilmesi". Gazi Üniversitesi Mühendislik Mimarlık Fakültesi Dergisi 31/4 (2016), 889-902.