Application of a mathematical model to an advertisement reservation problem

Ozlem COSGUN, (Department of Industrial Engineering, Fatih University, Turkey)
Ilkay GULTAS, (Al Bassam Group of Companies, Dammam, Kingdom of Saudi Arabia)
Mehmet N SERARSLAN (Department of Industrial Engineering, Istanbul Technical University, Turkey)
An International Journal of Optimization and Control: Theories & Applications (IJOCTA)
3 0
Yıl: 2013 Cilt: 3 Sayı: 1 Sayfa Aralığı: 23 - 33 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

Application of a mathematical model to an advertisement reservation problem

Öz:
Television networks provide TV programs free of charge to the public. However, they acquire their revenue by telecasting advertisements in the midst of continuing programs or shows. A key problem faced by the TV networks in Turkey is how to accept and televise the advertisements reserved by a client on a specified advertisement break which we called "Advertisement Reservation Problem" (ARP). The problem is complicated by limited time inventory, by different rating points for different target groups, competition avoidance and the relationship between TV networks and clients. In this study we have developed a mathematical model for advertisement reservation problem and extended this model for some cases encountered in real business life. We have also discussed how these cases affect the decisions of a TV network. Mixed integer linear programming approach is proposed to solve these problems. This approach has been implemented to a case taken from one of the biggest TV networks of Turkey.
Anahtar Kelime:

Konular: Matematik İstatistik ve Olasılık
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA COSGUN O, GULTAS I, SERARSLAN M (2013). Application of a mathematical model to an advertisement reservation problem. , 23 - 33.
Chicago COSGUN Ozlem,GULTAS Ilkay,SERARSLAN Mehmet N Application of a mathematical model to an advertisement reservation problem. (2013): 23 - 33.
MLA COSGUN Ozlem,GULTAS Ilkay,SERARSLAN Mehmet N Application of a mathematical model to an advertisement reservation problem. , 2013, ss.23 - 33.
AMA COSGUN O,GULTAS I,SERARSLAN M Application of a mathematical model to an advertisement reservation problem. . 2013; 23 - 33.
Vancouver COSGUN O,GULTAS I,SERARSLAN M Application of a mathematical model to an advertisement reservation problem. . 2013; 23 - 33.
IEEE COSGUN O,GULTAS I,SERARSLAN M "Application of a mathematical model to an advertisement reservation problem." , ss.23 - 33, 2013.
ISNAD COSGUN, Ozlem vd. "Application of a mathematical model to an advertisement reservation problem". (2013), 23-33.
APA COSGUN O, GULTAS I, SERARSLAN M (2013). Application of a mathematical model to an advertisement reservation problem. An International Journal of Optimization and Control: Theories & Applications (IJOCTA), 3(1), 23 - 33.
Chicago COSGUN Ozlem,GULTAS Ilkay,SERARSLAN Mehmet N Application of a mathematical model to an advertisement reservation problem. An International Journal of Optimization and Control: Theories & Applications (IJOCTA) 3, no.1 (2013): 23 - 33.
MLA COSGUN Ozlem,GULTAS Ilkay,SERARSLAN Mehmet N Application of a mathematical model to an advertisement reservation problem. An International Journal of Optimization and Control: Theories & Applications (IJOCTA), vol.3, no.1, 2013, ss.23 - 33.
AMA COSGUN O,GULTAS I,SERARSLAN M Application of a mathematical model to an advertisement reservation problem. An International Journal of Optimization and Control: Theories & Applications (IJOCTA). 2013; 3(1): 23 - 33.
Vancouver COSGUN O,GULTAS I,SERARSLAN M Application of a mathematical model to an advertisement reservation problem. An International Journal of Optimization and Control: Theories & Applications (IJOCTA). 2013; 3(1): 23 - 33.
IEEE COSGUN O,GULTAS I,SERARSLAN M "Application of a mathematical model to an advertisement reservation problem." An International Journal of Optimization and Control: Theories & Applications (IJOCTA), 3, ss.23 - 33, 2013.
ISNAD COSGUN, Ozlem vd. "Application of a mathematical model to an advertisement reservation problem". An International Journal of Optimization and Control: Theories & Applications (IJOCTA) 3/1 (2013), 23-33.
Sayfa Oluşturulma Tarihi
04-05-2024 10:38

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