Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing

Ezgi MERDİN UYGUR (Kadir Has University)
Bogazici Journal: Review of Social, Economic and Administrative Studies
1 0
Yıl: 2017 Cilt: 31 Sayı: 1 Sayfa Aralığı: 83 - 99 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing

Öz:
The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power; however a lot remains unresolved despite a promising body of empirical work. This paper highlights various considerations concerning the conceptual and comparative qualities of the regulatory focus theory. The discussion moves into the intersection of regulatory focus and consumer behavior literature, briefly summarizing the findings and followed by a number of propositions to be tested for future research.
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Öz:
Düzenleyici odaklar teorisi hedonizm gibi tek odaklılık yerine birden fazla düzenleyici odağın varlığını kabul eder. Sahip olduğu açıklayıcı güce ve çok sayıda ampirik çalışmaya rağmen hala araştırılmayan ve gözardı edilen noktaları bulunmaktadır. Bu çalışmada kavramsal ve kıyaslayıcı bir analiz ile bu teori üzerine bazı düşünceler belirtilmektedir. Ardından bu önemli noktalarda ihtiyaç duyulabilecek gelecek bilimsel çalışma konuları listelenmiştir.
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APA Merdin-Uygur E (2017). Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. , 83 - 99.
Chicago Merdin-Uygur Ezgi Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. (2017): 83 - 99.
MLA Merdin-Uygur Ezgi Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. , 2017, ss.83 - 99.
AMA Merdin-Uygur E Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. . 2017; 83 - 99.
Vancouver Merdin-Uygur E Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. . 2017; 83 - 99.
IEEE Merdin-Uygur E "Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing." , ss.83 - 99, 2017.
ISNAD Merdin-Uygur, Ezgi. "Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing". (2017), 83-99.
APA Merdin-Uygur E (2017). Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies, 31(1), 83 - 99.
Chicago Merdin-Uygur Ezgi Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies 31, no.1 (2017): 83 - 99.
MLA Merdin-Uygur Ezgi Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies, vol.31, no.1, 2017, ss.83 - 99.
AMA Merdin-Uygur E Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies. 2017; 31(1): 83 - 99.
Vancouver Merdin-Uygur E Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing. Bogazici Journal: Review of Social, Economic and Administrative Studies. 2017; 31(1): 83 - 99.
IEEE Merdin-Uygur E "Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing." Bogazici Journal: Review of Social, Economic and Administrative Studies, 31, ss.83 - 99, 2017.
ISNAD Merdin-Uygur, Ezgi. "Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing". Bogazici Journal: Review of Social, Economic and Administrative Studies 31/1 (2017), 83-99.
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23-04-2024 3:31

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