@article{Merdin-Uygur2017_249366,
author={Ezgi Merdin-Uygur},
title={Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing},
year={2017},
journal={Bogazici Journal: Review of Social, Economic and Administrative Studies},
issn={1300-9583},
volume={31},
number={1},
url={http://search/yayin/detay/249366}
}