This study is intended to examine the branding cities and in this context the brand cities on the globalization process. In recent years, important political and technological developments in the world, has led to new conceptual debates. One of these concepts is “globalization” which was improved around developed and lived technological change countries. Today, the search of solutions to urban problems via economic and social vision of the globalization process is getting increasingly important. The analysis of brand city which creates the most recent initiative of this approach points urban identity, urban renewal and urban promotion policies. In this study, social, economic and cultural changes will be discussed in the process of globalization, based on the nature of the city’s branded. The brand cities will be discussed which effort transform to be development. The study is based on the method of screening relevant resources on the subject.