Informing the policy owner accurately during the issuance and sales processes of insurance agreements is a legal obligation, furthermore this fact is crucial in terms of opting for the related agreement. Not only providing the accurate information but also providing such information through the channels demanded by the policy owner in an appropriate manner will increase the possibility for the agreement to be purchased. At this point, the insurance companies and/or agencies those issue and present the agreements to the policy owners have a great part to play. In this study, the effects of informing the Motor Insurance owners in Istanbul province, with regard to the scope of product and coverage, by the insurance companies selling the related insurance agreements on the decision making of individuals have been researched. By this means, the informing methods preferred by the individuals, according to their various traits, during the agreement purchase decision process, have been tried to be determined.