Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors

M. Mithat ÜNER, (Gazi University)
Can ARMUTLU, (Başkent University)
Evren GÜÇER (Gazi University)
İşletme Araştırmaları Dergisi
6 1
Yıl: 2013 Cilt: 5 Sayı: 4 Sayfa Aralığı: 5 - 19 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors

Öz:
This study investigates the role of prior experience on the impact of actual self and ideal self-congruity on tourists’ intention to visit Turkey for leisure purposes. The study draws from an empirical study with 648 subjects conducted in cooperation with the Turkish Ministry of Culture and Tourism. Results suggest that the effect of actual selfcongruity on intention to visit differs according to different levels of tourist experience. While self-congruity has a positive effect on intention to visit for the non-visitors and first-time visitors -- implying that the relationship between self-congruity and intention does not vary between non-visitors and first-time visitors -- this effect loses its significance for repeat visitors. These findings partially support the previous proposed moderating role of prior experience on the impact of self congruity on intention to visit a destination and expand the discussion on this topic raising new questions.
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Üner M, ARMUTLU C, GÜÇER E (2013). Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. , 5 - 19.
Chicago Üner Mehmet Mithat,ARMUTLU Can,GÜÇER Evren Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. (2013): 5 - 19.
MLA Üner Mehmet Mithat,ARMUTLU Can,GÜÇER Evren Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. , 2013, ss.5 - 19.
AMA Üner M,ARMUTLU C,GÜÇER E Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. . 2013; 5 - 19.
Vancouver Üner M,ARMUTLU C,GÜÇER E Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. . 2013; 5 - 19.
IEEE Üner M,ARMUTLU C,GÜÇER E "Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors." , ss.5 - 19, 2013.
ISNAD Üner, Mehmet Mithat vd. "Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors". (2013), 5-19.
APA Üner M, ARMUTLU C, GÜÇER E (2013). Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. İşletme Araştırmaları Dergisi, 5(4), 5 - 19.
Chicago Üner Mehmet Mithat,ARMUTLU Can,GÜÇER Evren Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. İşletme Araştırmaları Dergisi 5, no.4 (2013): 5 - 19.
MLA Üner Mehmet Mithat,ARMUTLU Can,GÜÇER Evren Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. İşletme Araştırmaları Dergisi, vol.5, no.4, 2013, ss.5 - 19.
AMA Üner M,ARMUTLU C,GÜÇER E Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. İşletme Araştırmaları Dergisi. 2013; 5(4): 5 - 19.
Vancouver Üner M,ARMUTLU C,GÜÇER E Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors. İşletme Araştırmaları Dergisi. 2013; 5(4): 5 - 19.
IEEE Üner M,ARMUTLU C,GÜÇER E "Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors." İşletme Araştırmaları Dergisi, 5, ss.5 - 19, 2013.
ISNAD Üner, Mehmet Mithat vd. "Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors". İşletme Araştırmaları Dergisi 5/4 (2013), 5-19.
Sayfa Oluşturulma Tarihi
23-04-2024 3:56

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