Political advertisement is an important political communicationcomponent which is achieved with purpose of effecting voters’ behaviourduring political campaign process.Political advertisements have an effective role on introducingleaders, candidates, parties, services or projects at election campaigns.Political parties and candiates are in great effort of effecting voters andhandling political preferences during political election processes bymanaging a densitive political communication work. Amongst thesepolitical communication components, political advertisements are reallyimportant. Say, both providing the political information that the votersneed and expressing self to voters are very important.At the result of the researches which have been conducted, it’spossible to say that political advertisements have four differentcategorical effects on voters. According to this, political advertisementscan be effective on voters’ choice, political party or candidate image,providing political information for voters and political contribution.Political parties or candidates aim for gaining voters’ support bypolitical advertisements. For this purpose, different themes andelements are used at political advertisements. One of the themes whichare used in Turkey is “nation”.The first sample of “nation” theme was first observed in 1950general elections, at DP (Democrat Party) political posters. DP exhibitedan election campaign with posters that include the slogan “Enough!Commitment Belongs to Nation! (Yeter Söz Milletindir)”. During latterprocesses, at different election periods, it was possible to observepolitical advertisement samples which emphasized on “nation” theme.In AK Party regulations, whilst there are special referrences fornation theme, we observe AK Party’s first political advertisement workwith nation theme, during 2009 Local Elections. At these elections, AKParty formed its campaign theme with the slogan “Our Work isMinistration, Our Power is Nation (İşimiz Hizmet, Gücümüz Millet)”, atthe other hand tried to inform about the projects to be accomplishedwithin this context.At 2014 Local Elections, AK Party again used “nation” theme.During AK Party 2014 Local Elections campaign, “Always Ministration,Always Nation (Daima Hizmet, Daima Millet)” slogan was used alladvertising spheres as main theme, which include billboards, posters,hand ads, newspaper ads, newsletters, candidate introduction cards,flags, vehicle covers, internet banners.Besides these, advertorial films, billboards and newspaper adswhich took “Nation not Bendable, Turkey not Vincible (Millet EğilmezTürkiye Yenilmez)” as theme, were situated at 2014 Local ElectionSiyasal Reklamlarda "Millet" Teması: "Cumhurbaşkanlığı Seçimi ve 30 Mart... 251Turkish StudiesInternational Periodical For the Languages, Literature and History of Turkish or TurkicVolume 10/2 Winter 2015political advertisements. In this theme, which was prepared duringpolitical campaign processes, along with actual political developments,again, “nation” emphasize was at foreplace.At Presidential Elections on 10 August 2014, which was heldpublicly for the first time, the main theme of Presidential CandidateRecep Tayyip Erdoğan’s political campaign was “Erdoğan The Nation’sMan Milletin Adamı Erdoğan”. Besides political advertisement films,“The Nation’s Man (Milletin Adamı)” slogan was used at billboards andbrochures. Again, it was used within the salient advertisement film“Public Choose Their President (Cumhur Başkanını Seçiyor)”. Here,public and nation emphasize was achieved, by writing the word“Cumhur” as seperate (In Turkish origin, President corresponds to theword “Cumhurbaşkanı” which consists of two words; “Cumhur” and“Başkanı”, where “Cumhur” both means “public” and “republic”).In analysis of political advertisements, another method has beensemiotic analysis method.Within the context of this study, “Public Choose Their Republic”political advertisement which was published during PresidentialElections and “Nation not Bendable, Turkey not Vincible” politicaladvertisement which was published during local elections, have beenanalyzed by semiotic analysis method. In the analysis, narrationsubstructure, colour usage, objective mass and the antagonisms whichwere formed during interpretation, have been analyzed.“Public Choose Their President” advertisement film is a politicaladvertisement work, in which “nation” theme, all the elements whichform nation were situated together within the scenery. “From ExileCountry to the Capital of the Capitals” poem, by forming an emotionalstructure, motivating the the emotional World of voters, aims to providea voter behaviour along with the path which is aimed. That individualsfrom different extensions, different cultures and different social elemntsof the country are situated in the advertisement film, refers to theelements which form the “nation”.Political advertisement film has a quality of inducing the emotionsof the objective mass, such as fear, angst, aspiration, hope,imagination, love etc. The purpose, here, is a gain in favour of a specificvoter behaviour. In this advertisement film, it’s served that Presidency isrepresented with “nation” theme and its doors are open to public. Thepolitical reality, here, is that a representation is achieved through afiction story in a political advertisement film and the message istransmitted to objective mass. In this advertisement film, Recep TayyipErdoğan is served as “Nation’s Man” with a representation of nation’sleader, a political actor, whom individuals from every section of thesociety support and trust.Political campaign process doesn’t contain messages which areindependent from actual subjects, economical, political, social andcultural decelopments; on the contrary; contains messages which aimthe actual