An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products

Mahir NAKİP, (Çankaya Üniversitesi, Uluslararası Ticaret Bölümü – Ankara/Türkiye)
Aytaç GÖKMEN (Çankaya Üniversitesi, Uluslararası Ticaret Bölümü – Ankara/Türkiye)
Bilig / Türk Dünyası Sosyal Bilimler Dergisi
4 0
Yıl: 2017 Cilt: 0 Sayı: 82 Sayfa Aralığı: 65 - 90 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products

Öz:
The reality of globalization declines the frontiers for cross border internationaltrade and investments as well as functions as a means toconverge the consumer needs and expectations on a global base. Theconvergence of the expectations of consumers is considerably beneficialfor international businesses in their international marketingactivities. However, this issue does not realize in every country orregional market. Yet, consumer ethnocentrism is a profound obstaclefor international businesses which emphasis nationalistic sentiments,pride and the rejection of any product or idea that is made in anothercountry without any rationale reasoning. Thus, this study is aimedat researching the subject of consumer ethnocentrism in the CentralAsian Turkish Republic of Kazakhstan. The results indicate that thereis not a strong relation between ethnocentric perceptions and productnecessity in Kazakhstan. Also, sub-dimensions of ethnocentrism havedifferent correlation levels with each imported products. In addition,religious and moral values are not effective factors in explaining thevariation in imported products.The reality of globalization declines the frontiers for cross border internationaltrade and investments as well as functions as a means toconverge the consumer needs and expectations on a global base. Theconvergence of the expectations of consumers is considerably beneficialfor international businesses in their international marketingactivities. However, this issue does not realize in every country orregional market. Yet, consumer ethnocentrism is a profound obstaclefor international businesses which emphasis nationalistic sentiments,pride and the rejection of any product or idea that is made in anothercountry without any rationale reasoning. Thus, this study is aimedat researching the subject of consumer ethnocentrism in the CentralAsian Turkish Republic of Kazakhstan. The results indicate that thereis not a strong relation between ethnocentric perceptions and productnecessity in Kazakhstan. Also, sub-dimensions of ethnocentrism havedifferent correlation levels with each imported products. In addition,religious and moral values are not effective factors in explaining thevariation in imported products.
Anahtar Kelime:

Kazakistan'da Tüketici EtnosentrizmiÜzerine Ampirik Bir İnceleme ve İthalÜrünler ile İlgili Tüketici Tercihi

Öz:
Küreselleşme gerçeği uluslararası işletmecilik ve uluslararası ticaret önündeki engelleri azaltmakta ve de tüketici istek ve beklentilerinin dünya çapında karşılanmasını sağlamaktadır. Tüketici istek ve beklentilerinin küresel ölçekte bütünleşmesi ise uluslararası pazarda faaliyette bulunan işletmelerin işlerini kolaylaştırmaktadır. Ancak, bu konu her ülke ve bölgede aynı biçimde gerçekleşmemektedir. Tüketici etnosentrizmi ise millî duygular, gurur, ve ürünlerin geri çevrilmesini içeren, herhangi bir rasyoneli olmayan ve de millî duyguları vurgulayan önemli bir engel olarak uluslararası işletmelerin önüne çıkar. Dolayısı ile, bu çalışmanın amacı Orta Asya Türk Cumhuriyetleri’nden Kazakistan’da tüketici etnosentrizmini incelemektir. Sonuçlar etnosentrik algı ile ürün gereksinimi arasında güçlü bir korelasyon olmadığını göstermektedir. Ayrıca, etnosentrizm alt boyutları ithal ürünler ile ilgili olarak değişik korelasyon seviyelerine sahiptir. Ek olarak, ithal ürünlerdeki sapmayı açıklamada din ve ahlaki değerler etkin faktörler değildirler.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA nakip m, Gökmen A (2017). An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. , 65 - 90.
Chicago nakip mahir,Gökmen Aytaç An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. (2017): 65 - 90.
MLA nakip mahir,Gökmen Aytaç An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. , 2017, ss.65 - 90.
AMA nakip m,Gökmen A An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. . 2017; 65 - 90.
Vancouver nakip m,Gökmen A An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. . 2017; 65 - 90.
IEEE nakip m,Gökmen A "An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products." , ss.65 - 90, 2017.
ISNAD nakip, mahir - Gökmen, Aytaç. "An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products". (2017), 65-90.
APA nakip m, Gökmen A (2017). An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. Bilig / Türk Dünyası Sosyal Bilimler Dergisi, 0(82), 65 - 90.
Chicago nakip mahir,Gökmen Aytaç An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. Bilig / Türk Dünyası Sosyal Bilimler Dergisi 0, no.82 (2017): 65 - 90.
MLA nakip mahir,Gökmen Aytaç An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. Bilig / Türk Dünyası Sosyal Bilimler Dergisi, vol.0, no.82, 2017, ss.65 - 90.
AMA nakip m,Gökmen A An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. Bilig / Türk Dünyası Sosyal Bilimler Dergisi. 2017; 0(82): 65 - 90.
Vancouver nakip m,Gökmen A An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products. Bilig / Türk Dünyası Sosyal Bilimler Dergisi. 2017; 0(82): 65 - 90.
IEEE nakip m,Gökmen A "An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products." Bilig / Türk Dünyası Sosyal Bilimler Dergisi, 0, ss.65 - 90, 2017.
ISNAD nakip, mahir - Gökmen, Aytaç. "An Empirical Survey of Consumer Ethnocentrism in Kazakhstan and the Preference of Consumers on Imported Products". Bilig / Türk Dünyası Sosyal Bilimler Dergisi 82 (2017), 65-90.
Sayfa Oluşturulma Tarihi
23-04-2024 4:33

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