Rapidly changing structure of the world is causing a change in the structure of media and the content it creates as in many other fields. Within this process, some of the points to consider in the media content carrying different identities from time to time is increase of demonstration. Such that this non-linear relationship points to being able to keep and influence this target audience, which is very easy to lose, would be more effective through not direct but indirect and subconscious methods. In this context, recently one of the most important concepts, product placement is the choice of being simple, easy and understandable through messages given inside the show, without boring the audience.The study was conducted for the purpose of contributing to the current literature and analyze the content of product placement applications through "Survivor All Star", one of the most viewed reality shows of Turkey in its time. In accordance with this purpose, all the product placements in the episodes of the show between 22nd February and 3rd July, 2015 were evaluated and way of obtaining quantitative systematic and categorical information content analysis was used. According to the results of the research, it was identified that mostly visual/aural product placement strategy was found among the types. Most of the product placement advertisements used in the show consist of food brands in accordance with the content of the show.