İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma

KESKİN, Halit; Ince, Huseyin; KALAYCIOĞLU, Ozan

İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma

Halit KESKİN, (Yıldız Teknik Üniversitesi, İşletme Bölümü;)

Ozan KALAYCIOĞLU, (Gebze Teknik Üniversitesi;)

Huseyin Ince () Gebze Teknik Üniversitesi, İktisat Bölümü;)

Doğuş Üniversitesi Dergisi

3 1

Yıl: 2017 Cilt: 18 Sayı: 2 Sayfa Aralığı: 51 - 68 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma

Öz:

İhracat literatürde firmaların uluslararası pazarlara girmelerini sağlayan en basit stratejik seçenek olarak değerlendirilmiştir. Yabancı pazarların firmalar için taşıdığı en büyük risk ise belirsizliktir. İhracatçı firmalar, bu belirsizliği azaltmak ve yabancı pazarlarda rakipleri karşısında avantaj elde etmek için klâsik pazarlama yeteneklerine ilave farklı bir takım yeteneklere daha ihtiyaç duyarlar. Bu çerçevede, bu çalışmada ihracatçı firmalara yabancı pazarlarda rakipleri karşısında avantaj sağlayan yeteneklerin belirlenmesi amaçlanmıştır. Bu amaçla, Türkiye'de yerleşik 281 imalâtçı-ihracatçı firmanın 300 ihracat girişimi üzerinde gerçekleştirilen araştırma neticesinde, enformasyonel yeteneklerin maliyet ve ürün avantajıyla, ilişki kurma ve pazarlama yeteneklerinin ise maliyet, ürün ve hizmet avantajıyla pozitif yönde ilişkili olduğu tespit edilmiştir

Anahtar Kelime:

Konular: İletişim İşletme Endüstri Mühendisliği Halkla İlişkiler İktisat İşletme Finans

Relationship between Export Capabilities and Competitive Advantage: An Empirical Investigation on Turkish Exporters

Öz:

Within the literature, exporting is considered as the simplest strategic option which enables firms to access foreign markets. The greatest risk of foreign markets for firms is uncertainty. In order to decrease this uncertainty and gain advantage against competitors, exporter firms need some additional capabilities which are different from classical marketing capabilities. Within this context, this study aims to define the capabilities which enable exporter firms to gain advantage against competitors in foreign markets. For this aim, an empirical research is conducted with the 300 export venture of 281 Turkish manufacturer-exporters. The results showed that informational capabilities are positively related with cost and product while relationship and marketing capabilities positively related with cost, product and services

Anahtar Kelime:

Konular: İletişim İşletme Endüstri Mühendisliği Halkla İlişkiler İktisat İşletme Finans

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	KESKİN H, KALAYCIOĞLU O, Ince H (2017). İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. , 51 - 68.
Chicago	KESKİN Halit,KALAYCIOĞLU Ozan,Ince Huseyin İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. (2017): 51 - 68.
MLA	KESKİN Halit,KALAYCIOĞLU Ozan,Ince Huseyin İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. , 2017, ss.51 - 68.
AMA	KESKİN H,KALAYCIOĞLU O,Ince H İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. . 2017; 51 - 68.
Vancouver	KESKİN H,KALAYCIOĞLU O,Ince H İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. . 2017; 51 - 68.
IEEE	KESKİN H,KALAYCIOĞLU O,Ince H "İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma." , ss.51 - 68, 2017.
ISNAD	KESKİN, Halit vd. "İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma". (2017), 51-68.

APA	KESKİN H, KALAYCIOĞLU O, Ince H (2017). İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. Doğuş Üniversitesi Dergisi, 18(2), 51 - 68.
Chicago	KESKİN Halit,KALAYCIOĞLU Ozan,Ince Huseyin İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. Doğuş Üniversitesi Dergisi 18, no.2 (2017): 51 - 68.
MLA	KESKİN Halit,KALAYCIOĞLU Ozan,Ince Huseyin İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. Doğuş Üniversitesi Dergisi, vol.18, no.2, 2017, ss.51 - 68.
AMA	KESKİN H,KALAYCIOĞLU O,Ince H İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. Doğuş Üniversitesi Dergisi. 2017; 18(2): 51 - 68.
Vancouver	KESKİN H,KALAYCIOĞLU O,Ince H İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma. Doğuş Üniversitesi Dergisi. 2017; 18(2): 51 - 68.
IEEE	KESKİN H,KALAYCIOĞLU O,Ince H "İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma." Doğuş Üniversitesi Dergisi, 18, ss.51 - 68, 2017.
ISNAD	KESKİN, Halit vd. "İhracat Yetenekleri ve Rekabet Avantajı İlişkisi: Türk İhracatçı Firmaları Üzerine Uygulamalı Bir Araştırma". Doğuş Üniversitesi Dergisi 18/2 (2017), 51-68.