Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi

Bayram, Murat

Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi

Murat Bayram (Pamukkale University, Faculty of Tourism, Department of Tourism Management, Denizli/Turkey)

Journal of Tourism and Gastronomy Studies

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Yıl: 2017 Cilt: 5 Sayı: 4 Sayfa Aralığı: 142 - 154 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi

Öz:

Restoran deneyiminde yemek önemli bir unsur olmakla birlikte, tüketiciler için restoranlar sadece yemek anlamına gelmemektedir. Bundan dolayı tüketicilerin restoranları değerlendirirken nelere dikkat ettiklerinin ve memnuniyetlerini etkileyen unsurların tespit edilmesi önem arz etmektedir. Bu nedenle çalışmanın temel amacı tüketicilerin restoran işletmelerine yönelik algılarını ve bir restorana ilişkin deneyimlerini paylaşırken, işletmeyi değerlendirirken önem verdikleri unsurları tanımlamaktır. Bu amaca yönelik olarak İstanbul'da faaliyet gösteren birinci sınıf restoranlara ilişkin TripAdvisor.com seyahat yorum sitesinde bulunan çevrimiçi tüketici yorumları ele alınmış ve içerik analizi yöntemiyle değerlendirilmiştir. Araştırmanın sonuçlarına göre, tüketiciler genel olarak işletmelerin yemeklerini, hizmeti, atmosferi ve değeri olumlu yönde algılamakla birlikte sırasıyla en çok atmosferi, yemekleri ve hizmeti beğenirken ödedikleri ücret karşılığında aldıklarını beğenmediklerini belirtmektedirler. Araştırmanın sonunda uygulamaya dönük öneriler de sunulmuştur

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

(Consumers' Perceptions of İstanbul Restaurants: Evaluation of Satisfaction Determinants)

Öz:

Dining in the restaurant experience is an important factor, but for consumers restaurants do not just mean food. Therefore, it is important to identify what influences consumers' satisfaction and how they pay attention when evaluating restaurants. For this reason, the main purpose of the study is to define what they consider important when assessing the business while sharing the consumer's perceptions of restaurants and their experiences with a restaurant. For this purpose, online reviews on the TripAdvisor.com for first class restaurants in Istanbul were analyzed and evaluated through content analysis. According to the results of the research, consumers generally perceive food, service, atmosphere and value positively. Consumers' perception of the value is lowest, but they most liked the atmosphere, food and service, At the end of the research, practical suggestions were also presented.

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Bayram M (2017). Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. , 142 - 154.
Chicago	Bayram Murat Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. (2017): 142 - 154.
MLA	Bayram Murat Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. , 2017, ss.142 - 154.
AMA	Bayram M Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. . 2017; 142 - 154.
Vancouver	Bayram M Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. . 2017; 142 - 154.
IEEE	Bayram M "Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi." , ss.142 - 154, 2017.
ISNAD	Bayram, Murat. "Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi". (2017), 142-154.

APA	Bayram M (2017). Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. Journal of Tourism and Gastronomy Studies, 5(4), 142 - 154.
Chicago	Bayram Murat Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. Journal of Tourism and Gastronomy Studies 5, no.4 (2017): 142 - 154.
MLA	Bayram Murat Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. Journal of Tourism and Gastronomy Studies, vol.5, no.4, 2017, ss.142 - 154.
AMA	Bayram M Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. Journal of Tourism and Gastronomy Studies. 2017; 5(4): 142 - 154.
Vancouver	Bayram M Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi. Journal of Tourism and Gastronomy Studies. 2017; 5(4): 142 - 154.
IEEE	Bayram M "Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi." Journal of Tourism and Gastronomy Studies, 5, ss.142 - 154, 2017.
ISNAD	Bayram, Murat. "Tüketicilerin İstanbul Restoranlarına Yönelik Algıları: Memnuniyetlerini Etkileyen Unsurların Değerlendirilmesi". Journal of Tourism and Gastronomy Studies 5/4 (2017), 142-154.