Individual characteristics such as age, gender, education and worldview have specific impacts on consumption. In addition to these individual characteristics, religion and belief have an impact on consumption and consumption habits too. Human’s, at the same time as a consumer, religion and the belief guide them about how to live, how to consume, what to do or what not to do. For instance, in the context of Islam the notion of “halal” shows its reflections on the field of marketing. Covering many sectors such as food, textile, transport, finance and tourism “halal industry” has growed quickly. Muslims constitute 23% of the global population. Muslim consumers’ expectations of “halal food, halal finance, halal transportation and halal holiday” are one of the most important factors that lead to the growth of the halal market. Therefore, from corporate identity to corporate culture, spatial design to marketing policies, marketing tools and media the companies in the halal market segment give particular importance to religious indicators and sensitivity. Because of expectations such as Islamic lifestyle, hygiene, security and the services just for women the concept of “halal tourism” has become more demanded in the world and in Turkey. The main purpose of this study is to examine and define the concept of “halal tourism” with its elements such as “halal hotels, halal transportation (halal airlines), halal food, halal tour packages and halal finance.” In this study, various examples of hotels’, which offer services in the “halal tourism” sector, web sites and their differentiating aspects in the tourism marketing were visually and textually analysed