What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey

BENLİ, SERCAN; GULER, Ozan; AKDAĞ, GÜRKAN; ÇAKICI, A. Halil

What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey

Ozan GULER, (Mersin University, Faculty of Tourism, Department of Tourism Management,)

Sercan BENLİ, (Mersin University, Faculty of Tourism, Department of Tourism Management,)

Gürkan AKDAĞ, (Mersin University, Faculty of Tourism, Department of Tourism Management,)

A. Halil ÇAKICI (Mersin University, Faculty of Tourism, Department of Tourism Management,)

Journal of Tourism and Gastronomy Studies

4 2

Yıl: 2016 Cilt: 4 Sayı: 3 Sayfa Aralığı: 38 - 52 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey

Öz:

Aim of this study is twofold; (l) investigating consumers’ preference for favorite localfood menu composed of regionally known soups, appetizers, main courses and desserts,and (2) understanding the criteria on which the consumers show their trade-off attitudes.Data was collected during the 01-31 May 2015 through survey composed of 18 menucards and 154 usable questionnaires were gathered as consequence. Full profile conjointanalyses were applied as statistical technique in order to analyzing data. Major findingsfrom the empirical study point to the fact that participants confer the highest importance tothe main dishes while the least importance is placed on the price. The most favored menucards reveal that those with ‘Adana kebab’ are of priority to the consumers. The mostfavorite menu card is composed of mixture of Adana and Gaziantep cuisines. This tradeoffbehavior by the consumers illustrates that the more variety presented in the local menu,the higher the prices that could be charged.

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	GULER O, BENLİ S, AKDAĞ G, ÇAKICI A (2016). What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. , 38 - 52.
Chicago	GULER Ozan,BENLİ SERCAN,AKDAĞ GÜRKAN,ÇAKICI A. Halil What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. (2016): 38 - 52.
MLA	GULER Ozan,BENLİ SERCAN,AKDAĞ GÜRKAN,ÇAKICI A. Halil What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. , 2016, ss.38 - 52.
AMA	GULER O,BENLİ S,AKDAĞ G,ÇAKICI A What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. . 2016; 38 - 52.
Vancouver	GULER O,BENLİ S,AKDAĞ G,ÇAKICI A What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. . 2016; 38 - 52.
IEEE	GULER O,BENLİ S,AKDAĞ G,ÇAKICI A "What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey." , ss.38 - 52, 2016.
ISNAD	GULER, Ozan vd. "What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey". (2016), 38-52.

APA	GULER O, BENLİ S, AKDAĞ G, ÇAKICI A (2016). What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. Journal of Tourism and Gastronomy Studies, 4(3), 38 - 52.
Chicago	GULER Ozan,BENLİ SERCAN,AKDAĞ GÜRKAN,ÇAKICI A. Halil What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. Journal of Tourism and Gastronomy Studies 4, no.3 (2016): 38 - 52.
MLA	GULER Ozan,BENLİ SERCAN,AKDAĞ GÜRKAN,ÇAKICI A. Halil What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. Journal of Tourism and Gastronomy Studies, vol.4, no.3, 2016, ss.38 - 52.
AMA	GULER O,BENLİ S,AKDAĞ G,ÇAKICI A What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. Journal of Tourism and Gastronomy Studies. 2016; 4(3): 38 - 52.
Vancouver	GULER O,BENLİ S,AKDAĞ G,ÇAKICI A What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey. Journal of Tourism and Gastronomy Studies. 2016; 4(3): 38 - 52.
IEEE	GULER O,BENLİ S,AKDAĞ G,ÇAKICI A "What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey." Journal of Tourism and Gastronomy Studies, 4, ss.38 - 52, 2016.
ISNAD	GULER, Ozan vd. "What Is Your Favorite Local Food Menu? Application of Conjoint Analysis on the Eastern Mediterranean Cuisine of Turkey". Journal of Tourism and Gastronomy Studies 4/3 (2016), 38-52.