In food products, packaging protects the product and prevents its deterioration, contributing to consumption ofproducts in more hygienic conditions. The purpose of this study is to determine the effect of packaging on thepurchasing behavior of consumers regarding milk and dairy products. The research was carried out in Bornovadistrict of lzmir province. Data were collected from 100 consumers using questionnaire used. Whiledetermining the effect ofpackaging on the purchasing behavior, education and income levels of consumers weretaken in consideration. It is determined that factors such as production and expiry date and freshness of the product were eITective on the consumers' preferences for packaged milk and dairy products. When consumers buy milk and dairy products, they prefer cartons or plastic boxes. Consumers with higher income and education level had higher demand for packaged milk and dairy products. As the level of education and income of consumers increased, it is observed that, they paid more attention to factors such as color, appearance design and attractive packaging.