An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University

Karaca, Şükran; GÜLCEMAL, TUBA

An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University

Tuba GÜLCEMAL, (Cumhuriyet Üniversitesi, Seyahat İşletme ve Turizm Rehberlik Bölümü)

Şükran KARACA (Cumhuriyet Üniversitesi, Turizm İşletmeciliği Bölümü)

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi

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Yıl: 2018 Cilt: 19 Sayı: 1 Sayfa Aralığı: 300 - 315 Metin Dili: Türkçe İndeks Tarihi: 28-11-2018

An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University

Öz:

The developments in today's competitive environment have affected the education sector as well as in every sector. The education sector is a major participant in the national and economic development of the service sector and is considered a building block. The quality of education is a challenge for universities and is endeavoring to win the satisfaction of many university students around the world. Like any institution, educational institutions must also have a strong image for this purpose in order to survive in today's competitive market. In this context, the aim of this study is to determine the factors affecting the image of Cumhuriyet University and to show the effect of the students' service quality, student satisfaction and marketing of their word of mouth on university image formation. Within this scope, 326 students who are studying at Cumhuriyet University have applied a face to face questionnaire. The questionnaire required for the study was prepared using the scale developed by Khalifa and Mahmoud (2015). Regression analysis was performed on the obtained data and it was determined that the most important factor affecting the image of Cumhuriyet University’s from the subordinate elements of word of mouth marketing and then the satisfaction and service quality respectively. In addition, the result is that students who are satisfied with the university tend to share their feelings with colleagues and other colleagues.

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm İletişim Eğitim, Eğitim Araştırmaları Eğitim, Özel Halkla İlişkiler

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

www.tdk.gov.tr, Erişim Tarihi:21.10.2017.
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APA	GÜLCEMAL T, Karaca Ş (2018). An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. , 300 - 315.
Chicago	GÜLCEMAL TUBA,Karaca Şükran An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. (2018): 300 - 315.
MLA	GÜLCEMAL TUBA,Karaca Şükran An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. , 2018, ss.300 - 315.
AMA	GÜLCEMAL T,Karaca Ş An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. . 2018; 300 - 315.
Vancouver	GÜLCEMAL T,Karaca Ş An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. . 2018; 300 - 315.
IEEE	GÜLCEMAL T,Karaca Ş "An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University." , ss.300 - 315, 2018.
ISNAD	GÜLCEMAL, TUBA - Karaca, Şükran. "An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University". (2018), 300-315.

APA	GÜLCEMAL T, Karaca Ş (2018). An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 19(1), 300 - 315.
Chicago	GÜLCEMAL TUBA,Karaca Şükran An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19, no.1 (2018): 300 - 315.
MLA	GÜLCEMAL TUBA,Karaca Şükran An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.19, no.1, 2018, ss.300 - 315.
AMA	GÜLCEMAL T,Karaca Ş An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2018; 19(1): 300 - 315.
Vancouver	GÜLCEMAL T,Karaca Ş An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2018; 19(1): 300 - 315.
IEEE	GÜLCEMAL T,Karaca Ş "An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University." Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 19, ss.300 - 315, 2018.
ISNAD	GÜLCEMAL, TUBA - Karaca, Şükran. "An Ampirical Study of Influencing The University Image Factors: An Example of Cumhuriyet University". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19/1 (2018), 300-315.