Today, entrepreneurship is seen as an important activity for the development of countries and the increasing of the level of prosperity. The tourism sector is also in the first place among the fastest growing areas of entrepreneurship New tourism types such as gastronomy tourism, ecological tourism (ecotourism), faith tourism and adventure tourism are attracting attention as untouched areas within the scope of tourism diversification. In this study, it is thought that ecotourism has different characteristics due to the opportunity to find a new entrepreneurship and a different type of entrepreneurship, and it is aimed to determine the entrepreneurship perceptions and characteristics of ecotourism entrepreneurs. In this context, in this study, five ecological farm entrepreneurs who carried out both agriculture and tourism activities in the province of Antalya within the TaTu-Ta Project of the Association for the Support of Wheat and Ecological Life were identified. The use of the qualitative research method, in which face-to-face interviewing was applied, was deemed suitable for in-depth analysis of entrepreneurial perceptions of these entrepreneurs As a result of the research, it has been seen that the ecotourism entrepreneurs have problems in the family and environment, lack of entrepreneurship prejudices, incentive and state support, the lack of organization of ecotourism entrepreneurs, lack of capital, economic return (gain), large number of official (bureaucratic) transactions, lack of sectoral information, lack of certification and ecotourism standards and suggestions for these problems are presented..