SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME

DENKTAŞ ŞAKAR, GÜL; SÜRÜCÜ, Ebru

SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME

Ebru SÜRÜCÜ, (Manisa Celal Bayar Üniversitesi, İşletme Fakültesi, Uluslararası Lojistik Bölümü, Manisa, Türkiye)

Gül DENKTAŞ ŞAKAR (Dokuz Eylül Üniversitesi, Denizcilik Fakültesi, Lojistik Yönetimi Bölümü, İzmir, Türkiye)

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

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Yıl: 2018 Cilt: 1 Sayı: 58 Sayfa Aralığı: 107 - 129 Metin Dili: Türkçe İndeks Tarihi: 13-06-2019

SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME

Öz:

Bilgi ve internet teknolojilerinin gelişimiyle, çoğu işletme gerek müşterilerine gerekse de ilgili pay daşlarına ulaşmadasosyal medyayı yaygın bir şekilde kullanmaya başlamıştır. Her ne kadar sosyal medyada işletmelerin müşterilerin eyönelik iletişimleri ön planda olsa da paydaşlarının da işletmelerin sunmuş oldukları sosyal medya mesajlarında netkilendikleri bilinmektedir.Bu çalışmanın temel amacı, işletmeden işletmeye (B2B) firmalarının sosyal medyaüzerinden paydaşlarıyla kurdukları ilişkiyi Türk lojistik hizmet sağlayan işletmeler örnekleminde incelemekt ir.Ayrıca, bu çalışma sosyal medya yayınlarında en çok kullanılan medya türü ve içerik türünü analiz etmektedir.Araştırma, 739 Facebook gönderisinde yapılan içerik analizine dayanmakta olup; örneklem olarak Facebook’ta aktiffaaliyet gösteren 30 Türk lojistik hizmet sağlayan işletmenin 1 Kasım 2017 ve 31 Ocak 2018 arasındaki paylaşımla rıdikkate alınarak gerçekleştirilmiştir. Bu çalışma, Türk lojistik hizmet sağlayan işletmelerin kurumsal profille riüzerindeki faaliyetleri göz önünde bulundurarak, Facebook'taki takipçilerinin katılımını incelemektedir. Bu yönüyleçalışmanın katkısı,lojistik sektörü gibi birden fazla tarafın birbiriyle yoğun iletişimde olduğu bir sektörü sosyal medyakullanımı ve paydaş katılımı açısından inceleyen ilk çalışma olmasıdır.

Anahtar Kelime:

MEASURING STAKEHOLDER ENGAGEMENT THROUGH SOCIAL MEDIA: AN INVESTIGATION ON TURKISH LOGISTICS SERVICE PROVIDERS

Öz:

With the development of information and Internet Technologies, many businesses have started to use social media extensively in reaching out to their customers, as well as their stakeholders. Although businesses give priority to their communication with their customers in social media, it is also known that their stakeholders are influenced by the social media messages as well. The main aim of this study is to examine the relationship of business to business (B2B) firms with their stakeholders through social media by a sample of Turkish logistics service providers. In addition, this study analyses the most commonly used media and content type on social media posts. The research was based on a content analysis conducted on 739 Facebook posts through a sample of 30 logistics service providers analyzed in the time period between November 1, 2017, and January 31, 2018. This study examines the engagement of logistics service providers’ followers on Facebook considering activities on their corporate profiles. The contribution of this study is that it is considered as the first study that examines a specific industry where various actors are in intensive communication, such as the logistics sector, in terms of social media use and stakeholder participation.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	SÜRÜCÜ E, DENKTAŞ ŞAKAR G (2018). SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. , 107 - 129.
Chicago	SÜRÜCÜ Ebru,DENKTAŞ ŞAKAR GÜL SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. (2018): 107 - 129.
MLA	SÜRÜCÜ Ebru,DENKTAŞ ŞAKAR GÜL SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. , 2018, ss.107 - 129.
AMA	SÜRÜCÜ E,DENKTAŞ ŞAKAR G SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. . 2018; 107 - 129.
Vancouver	SÜRÜCÜ E,DENKTAŞ ŞAKAR G SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. . 2018; 107 - 129.
IEEE	SÜRÜCÜ E,DENKTAŞ ŞAKAR G "SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME." , ss.107 - 129, 2018.
ISNAD	SÜRÜCÜ, Ebru - DENKTAŞ ŞAKAR, GÜL. "SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME". (2018), 107-129.

APA	SÜRÜCÜ E, DENKTAŞ ŞAKAR G (2018). SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 1(58), 107 - 129.
Chicago	SÜRÜCÜ Ebru,DENKTAŞ ŞAKAR GÜL SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 1, no.58 (2018): 107 - 129.
MLA	SÜRÜCÜ Ebru,DENKTAŞ ŞAKAR GÜL SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, vol.1, no.58, 2018, ss.107 - 129.
AMA	SÜRÜCÜ E,DENKTAŞ ŞAKAR G SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2018; 1(58): 107 - 129.
Vancouver	SÜRÜCÜ E,DENKTAŞ ŞAKAR G SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2018; 1(58): 107 - 129.
IEEE	SÜRÜCÜ E,DENKTAŞ ŞAKAR G "SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME." Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 1, ss.107 - 129, 2018.
ISNAD	SÜRÜCÜ, Ebru - DENKTAŞ ŞAKAR, GÜL. "SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME". Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 1/58 (2018), 107-129.