TY  - JOUR
TI  - The Antecedents of Revisit Intention in Medical Businesses
AB  - This study investigates the relationship between electronic word-of-mouth(eWOM) and revisit intention of the medical tourists by focusing on the mediating roleof brand trust. The Commitment Trust Theory was taken as the theoretical backgroundof this study which posits relationship commitment and trust as key elements within asuccessful relationship. Having utilized data from 388 domestic medical tourists via asurvey in Antalya, Turkey, it was concluded that eWOM has positive and significantinfluences on revisit intention. In addition, Structural Equation Modelling has shownthat brand trust mediates the indirect effect of eWOM on revisit intention. This studyconcludes with discussion of empirical findings followed by practical implications,limitations and future directions.
AU  - ÇAKMAKOĞLU ARICI, Nagihan
AU  - GÜÇER, Evren
DO  - 10.20491/isarder.2018.453
PY  - 2018
JO  - İşletme Araştırmaları Dergisi
VL  - 10
IS  - 2
SN  - 1309-0712
SP  - 740
EP  - 757
DB  - TRDizin
UR  - http://search/yayin/detay/305741
ER  -