TY  - JOUR
TI  - Opinions of Business Representatives on International Tourism Fairs: A Qualitative Research Study
AB  - The aim of this study is to reveal the opinions of tourism business associates aboutinternational tourism fairs. In this study, the unstructured interview technique was usedas the data collection method. The research group included participants from businessesoperating in the accommodation, airlines, catering, travel, and health tourism sectorswho attended the international tourism exhibitions in Kiev/Ukraine, Minsk/Belarus,Tbilisi/Georgia and Seoul/South Korea in 2017. An interview on the subject wasconducted with 32 participants and their opinions were recorded in a written form.According to the interview results, the exhibitors reported that taking part ininternational tourism fairs is generally useful for tourism businesses in terms ofimproving image, increasing knowledge of the international markets, better recognitionof competitors, and being informed about the latest technology and managerialpractices.
AU  - Emir, oktay
AU  - zencir, banu
DO  - 10.20491/isarder.2018.564
PY  - 2018
JO  - İşletme Araştırmaları Dergisi
VL  - 10
IS  - 4
SN  - 1309-0712
SP  - 1100
EP  - 1109
DB  - TRDizin
UR  - http://search/yayin/detay/306467
ER  -