TY  - JOUR
TI  - CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
AB  - In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational andmechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has beena growing demand for measurement tools capturing the multidimensional nature of buying processes. This studyis an attempt to generate a reliable and valid scale to measure the impulsive buying tendency of customers. Impulsebuying is of great importance with the technological developments and ease of purchasing. In this paper, the aimis to provide a comprehensive, valid and reliable impulse purchasing scale consisting of multiple dimensions. Thesteps included the analyses of existing scales, qualitative investigations (i.e. focus groups and critical incidences),a small scale pilot study for internal reliability and validity and a large scale quantitative study for scale purificationand scale fit. A tridimensional impulsive buying tendency scale has been presented to the literature.
AU  - MERDİN UYGUR, Ezgi
DO  - 10.14514/BYK.m.26515393.2018.6/2.125-141
PY  - 2018
JO  - Beykoz Akademi Dergisi
VL  - 6
IS  - 2
SN  - 2147-8082
SP  - 125
EP  - 141
DB  - TRDizin
UR  - http://search/yayin/detay/306477
ER  -