ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

Bülent YILDIZ, (Kastamonu Üniversitesi)
Mehmet SEYHAN (Gaziantep Üniversitesi)
Elektronik Sosyal Bilimler Dergisi (elektronik)
5 2
Yıl: 2019 Cilt: 18 Sayı: 71 Sayfa Aralığı: 1409 - 1428 Metin Dili: Türkçe DOI: 10.17755/esosder.525913 İndeks Tarihi: 06-01-2020

ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

Öz:
Günümüz rekabet ortamında imalat firmaları pazardaki ürünlerinin performansını artırabilmek için ürün inovasyonu uygulamaları ile ürün kalitesine gerekli önemi vermelidir. Gerek yeni ürün geliştirme faaliyetleri, gerekse mevcut ürünlerde yapılacak yenilikler ve ürün kalitesindeki iyileştirmeler pazar rekabeti için hayati önem taşımaktadır. Bu çalışmada ürün inovasyonu uygulamalarının pazar performansı üzerindeki etkisinde ürün kalitesinin aracılık rolü araştırılmıştır. Bu amaçla Gaziantep’de faaliyet göstermekte olan 129 imalat firmasından anket ile toplanan veriler analiz edilmiştir. Yapısal eşitlik modelinin analizi neticesinde ürün inovasyon uygulamalarının ürün pazar performansı ile ürün kalitesini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ürün kalitesinin de ürün pazar performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Ayrıca ürün inovasyon uygulamalarının ürün pazar performansı üzerindeki etkisinde ürün kalitesinin kısmi aracılık rolü bulunduğu bulgusu elde edilmiştir.
Anahtar Kelime:

Konular: Tarımsal Ekonomi ve Politika İşletme Endüstri Mühendisliği İmalat Mühendisliği Bilgisayar Bilimleri, Bilgi Sistemleri Ziraat Mühendisliği İktisat İşletme Finans Ziraat, Toprak Bilimi

THE MEDIATING ROLE OF THE PRODUCT QUALITY IN THE EFFECT OF PRODUCT INNOVATION APPLICATIONS ON PRODUCT MARKET PERFORMANCE

Öz:
In today's competitive environment, manufacturing companies should give importance to product quality with product innovation applications in order to increase the performance of their products in the market. New product development activities, as well as innovations in existing products and improvements in product quality are vital for market competition. In this study, the mediating role of product quality in the impact of product innovation practices on market performance was investigated. For this purpose, the data collected by the questionnaire from 129 manufacturing companies operating in Gaziantep were analyzed. As a result of the analysis of structural equation model, it was found that product innovation practices had a positive effect on product market performance and product quality. It is determined that product quality has a positive effect on product market performance. It was found that product quality had a partial mediator role in the impact of product innovation practices on product market performance.
Anahtar Kelime:

Konular: Tarımsal Ekonomi ve Politika İşletme Endüstri Mühendisliği İmalat Mühendisliği Bilgisayar Bilimleri, Bilgi Sistemleri Ziraat Mühendisliği İktisat İşletme Finans Ziraat, Toprak Bilimi
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA YILDIZ B, Uluğ M (2019). ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. , 1409 - 1428. 10.17755/esosder.525913
Chicago YILDIZ BÜLENT,Uluğ Mehmet ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. (2019): 1409 - 1428. 10.17755/esosder.525913
MLA YILDIZ BÜLENT,Uluğ Mehmet ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. , 2019, ss.1409 - 1428. 10.17755/esosder.525913
AMA YILDIZ B,Uluğ M ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. . 2019; 1409 - 1428. 10.17755/esosder.525913
Vancouver YILDIZ B,Uluğ M ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. . 2019; 1409 - 1428. 10.17755/esosder.525913
IEEE YILDIZ B,Uluğ M "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ." , ss.1409 - 1428, 2019. 10.17755/esosder.525913
ISNAD YILDIZ, BÜLENT - Uluğ, Mehmet. "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ". (2019), 1409-1428. https://doi.org/10.17755/esosder.525913
APA YILDIZ B, Uluğ M (2019). ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi (elektronik), 18(71), 1409 - 1428. 10.17755/esosder.525913
Chicago YILDIZ BÜLENT,Uluğ Mehmet ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi (elektronik) 18, no.71 (2019): 1409 - 1428. 10.17755/esosder.525913
MLA YILDIZ BÜLENT,Uluğ Mehmet ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi (elektronik), vol.18, no.71, 2019, ss.1409 - 1428. 10.17755/esosder.525913
AMA YILDIZ B,Uluğ M ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi (elektronik). 2019; 18(71): 1409 - 1428. 10.17755/esosder.525913
Vancouver YILDIZ B,Uluğ M ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi (elektronik). 2019; 18(71): 1409 - 1428. 10.17755/esosder.525913
IEEE YILDIZ B,Uluğ M "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ." Elektronik Sosyal Bilimler Dergisi (elektronik), 18, ss.1409 - 1428, 2019. 10.17755/esosder.525913
ISNAD YILDIZ, BÜLENT - Uluğ, Mehmet. "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ". Elektronik Sosyal Bilimler Dergisi (elektronik) 18/71 (2019), 1409-1428. https://doi.org/10.17755/esosder.525913
Sayfa Oluşturulma Tarihi
26-04-2024 1:46

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