Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality

Yıl: 2019 Cilt: 10 Sayı: 4 Sayfa Aralığı: 885 - 901 Metin Dili: İngilizce DOI: 10.20409/berj.2019.208 İndeks Tarihi: 21-01-2020

Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality

Öz:
Public services delivered by municipalities can be directly evaluated by citizensliving within the border of the services presented. The purpose of this study is tointroduce perception differences between the expectations and meeting theseexpectations of the citizens living in the service area of Ardahan Municipality and topresent suggestions to the municipal authorities. Within the scope of this purpose,SERVQUAL (Service Quality) scale was used, perception about the municipality serviceswas evaluated and service design was developed to increase the service quality of theMunicipality through the Quality Function Deployment (QFD) technique. As a result ofthe survey applied to 382 citizens living in Ardahan centrum, the biggest differencebetween perception and expectation has found out in the reliability factor with 28.92%.Tangibles factor has been possessed the lowest importance percentage with 12.42%.Examining the technical requirements, the most important requirements have beenfound out as follows: height of service banks (8.17%), increasing landscaping works(7.07%), virtual support and private telephone line application (6.8%).
Anahtar Kelime:

Konular: İş İşletme İktisat İşletme Finans
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Akbaba, A. (2006). Turizm işletmelerinin kalite geliştirme çabalarında SERVQUAL modeli ve kalite fonksiyon göçerimi’nin (KFG) birlikte kullanımı. Seyahat ve Otel İşletmeciliği Dergisi, 3(1), 17-28.
  • Akdağ, H. C., Tarım, M., Loinal, S., & Yatkın, A. (2013). QFD application using SERVQUAL for private hospitals: A case study. Leadership in Health Services, 26(3), 175-183.
  • Azizzadeh, F., Khalili, K., & Soltani, I. (2013). Service quality measurement in the public sector (Ilam province post office case studies). International Journal of Economics, Finance and Management, 2(1), 114-121.
  • Balcı, A. (2016). Sosyal bilimlerde araştırma: Yöntem, teknik ve ilkeler (12. Baskı). Ankara: Pegem Akademi.
  • Brown, T. J., Churchill, G. A., & Peter, J. P. (1993). Research Note: Improving the measurement of service quality. Journal of Retailing, 69(1), 127-139.
  • Chan, L. K., & Wu, M. L. (2005). A systematic approach to quality function deployment with a full illustrative example. Omega, 33, 119-139.
  • Curcic, S., & Milunovic, S. (2007). Product development using quality function deployment (QFD). International Journal for Quality Research, 1(3), 243-247.
  • Demirtaş, E. K., & Köksal, G. (2018). Sağlık hizmet kalitesinin SERVQUAL temelli kalite evi ile değerlendirilmesinde yeni bir yaklaşım. Verimlilik Dergisi, 2, 29-52.
  • Doğu, E., & Özgürel, B. (2008). Kalite fonksiyon göçerimi ile bireysel emeklilik sistemleri pazarlayan sigorta şirketlerinin teknik özelliklerinin incelenmesi üzerine bir çalışma. İşletme Fakültesi Dergisi, 9(1), 33-45.
  • Ekiyor, A., & Artıkbaev, K. (2018). Yaşlı bakım hizmetlerinde hizmet kalitesi: Kastamonu belediyesi örneği. International Journal of Academic Value Studies, 4(20), 754-764.
  • Gümüşoğlu, Ş. (2000) İstatiksel kalite kontrol ve toplam kalite yönetimi araçları (2. Baskı). İstanbul: Beta Basım Yayım.
  • Hsiao, C. T., & Lin, J. S. (2008). A study of service quality in public sector. International Journal of Electronic Business Management, 6(1), 29-37.
  • Ikiz, A. K., & Masoudi, A. (2008). A QFD and SERVQUAL Approach to Hotel Service Design. İşletme Fakültesi Dergisi, 9(1), 17-31.
  • Kondrotaite, G. (2012). Evaluation of the quality of public services in Lithuanian Municipalities. Intellectual Economics, 6(3), 393-411.
  • Kurt, H. S., & Yenilmez, G. (2017). Kalite fonksiyon yayılımı: alışveriş merkezleri üzerine bir uygulama. Organizasyon ve Yönetim Bilimleri Dergisi, 9(1), 14-29.
  • Li, J. H., Xu, L. & Wu, X. L. (2009). New service development using GAP-based QFD: A mobile telecommunication case. International Journal of Services Technology and Management (IJSTM), 12 (2), 146-174.
  • Martins, V. W. B., Filho, H. R. F., & Soares, D. C. (2016). The use of the quality function deployment (QFD) for analysis and improvement of the public transportation service. Systems & Management, 11, 31-48.
  • Moradi, M., & Raissi, S. (2015). A quality function deployment based approach in service quality analysis to improve customer satisfaction. International Journal of Applied Operational Research, 5(1), 41-49.
  • Munhurrun, P. R., Bhiwajee, S. D. L., & Naidoo, P. (2010). Service quality in the public service. International Journal of Management and Marketing Research, 3(1), 37-50.
  • Onar, S. S. (1966), İdare hukukunun umumi esasları (3. Cilt). İstanbul: Hak Kitabevi.
  • Orhan, M. (2016). Belediye hizmet kalitesi ölçümü: Keçiören Belediyesi’nde bir uygulama. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(3), 945-963.
  • Öter, Z., & Tütüncü, Ö. (2001). Turizm işletmelerinde kalite fonksiyon göçerimi: Seyahat acentelerine yönelik varsayımsal bir yaklaşım. Dokuz Eylül Üniversitesi sosyal Bilimler Enstitüsü Dergisi, 3(3), 95-117.
  • Özay, İ. (1996) Günışığında yönetim. İstanbul: Alfa Yayınları.
  • Pakdil, F., & Kurtulmuşoğlu, F. B. (2014). Improving service quality in highway passenger transportation: a case study using quality function deployment. European Journal of Transport and Infrastructure Research, 4, 376-394.
  • Parasuraman, A, Zeithaml, V. A., & Berry, L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
  • Parasuraman, A, Zeithaml, V. A., & Berry, L. (1988). SERVQUAL: Multiple-Item scale for measuring cunsomer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
  • Quinn, J. B., Baruch, J. J., & Paquette, P. C. (1987). Technology in services. Scientific American, 257(6), 50-58.
  • Rao, K. C. A., & Thakar, G. (2013). Enhancement of customer satisfaction by QFD in bus service. International Journal on Advanced Computer Theory and Engineering (IJACTE), 2(5), 2319-2326.
  • Sahney, S., Banwet, D. K., & Karunes, S. (2004). A SERVQUAL and QFD approach to total quality education: A student perspective. International Journal of Productivity and Performance Management, 53(2), 143-166.
  • Saran, U. M., & Göçerler, A. (1998). Kamu hizmetlerinde ve İçişleri Bakanlığında toplam kalite yönetimi. Türk İdare Dergisi, 427, 225-282.
  • Savaş, H., & Kesmez, A. G. (2014). Hizmet kalitesinin SERVQUAL modeli ile ölçülmesi: Aile sağlığı merkezleri üzerine bir araştırma. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, 1-13.
  • Selen, W. J., & Schepers, J. (2001). Design of quality service systems in the public sector: Use of quality function deployment in police services. Total Quality Management, 12(5), 677-687.
  • Sezer, Ö. (2008). Kamu hizmetinde müşteri (vatandaş) odaklılık: Türkiye’de kamu hizmeti açısından bir değerlendirme. Zonguldak Karaelmas Üniversitesi Sosyal Bilimler Dergisi, 4(8), 147-171.
  • Songur, L. (2015). Eğitimde hizmet kalitesinin SERVQUAL yöntemi ile ölçülmesi: Aksaray Üniversitesi Şereflikoçhisar Berat Cömertoğlu Meslek Yüksekokulu örneği. Uluslararası Sosyal Araştırmalar Dergisi, 8(41), 1014-1026.
  • Sütütemiz, N. (2015). Hizmet pazarlaması ve stratejileri. R. Altunışık (Ed.), Hizmet kalitesi yönetimi ve Gap modelleri. İstanbul: Beta Basım A.Ş.
  • Ünal, A., & Yıldız, M. S. (2017). Kütüphane hizmetlerinin iyileştirilmesinde kalite fonksiyon göçerimi uygulaması: Düzce Üniversitesi Merkez Kütüphanesi örneği. Yönetim ve Ekonomi Araştırmaları Dergisi, 15(1), 101-125.
  • Usta, R., & Memiş, L. (2010). Belediye hizmetlerinde kalite: Giresun Belediyesi örneği. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 15(2), 333-355.
  • Vorasaiharit, N., & Thawesaengskulthai, N. (2016, January). Integration of SERVQUAL model with quality function deployment to enhance library’s service quality. Proceedings of International Conference on Engineering Technologies and Big Data Analytics (ETBDA’2016), Bangkok (Thailand), 78-84.
  • Wisniewski, M., & Donnelly, M. (1996). Measuring service quality in the public sector: The potential for SERVQUAL. Total Quality Management, 7(4), 357-365.
  • Wisniewski, M. (2001). Using SERVQUAL to assess customer satisfaction with public sector services. Managing Service Quality: An International Journal, 11(6), 380-388.
  • Yamamoto, C., Kishi, K., Hara, F., & Satoh, K. (2005). Using quality function deployment to evaluate government services from the customer’s perspective. Journal of the Eastern Asia Society for Transportation Studies, 6, 4160-4175.
  • Yıldırım, C., & Şafaklı, O. V. (2016). Belediyelerde hizmet kalitesinin SERVQUAL analizi ile ölçülmesi: Lefke Belediyesi örneği. Lefke Avrupa Üniversitesi (LAÜ) Sosyal Bilimler Dergisi, 7(2), 100-116.
APA YILDIRIM K, YILDIRIM A, ÖZCAN S (2019). Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. , 885 - 901. 10.20409/berj.2019.208
Chicago YILDIRIM KÜRŞAD EMRAH,YILDIRIM ALİ,ÖZCAN Sami Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. (2019): 885 - 901. 10.20409/berj.2019.208
MLA YILDIRIM KÜRŞAD EMRAH,YILDIRIM ALİ,ÖZCAN Sami Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. , 2019, ss.885 - 901. 10.20409/berj.2019.208
AMA YILDIRIM K,YILDIRIM A,ÖZCAN S Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. . 2019; 885 - 901. 10.20409/berj.2019.208
Vancouver YILDIRIM K,YILDIRIM A,ÖZCAN S Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. . 2019; 885 - 901. 10.20409/berj.2019.208
IEEE YILDIRIM K,YILDIRIM A,ÖZCAN S "Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality." , ss.885 - 901, 2019. 10.20409/berj.2019.208
ISNAD YILDIRIM, KÜRŞAD EMRAH vd. "Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality". (2019), 885-901. https://doi.org/10.20409/berj.2019.208
APA YILDIRIM K, YILDIRIM A, ÖZCAN S (2019). Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. Business and Economics Research Journal, 10(4), 885 - 901. 10.20409/berj.2019.208
Chicago YILDIRIM KÜRŞAD EMRAH,YILDIRIM ALİ,ÖZCAN Sami Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. Business and Economics Research Journal 10, no.4 (2019): 885 - 901. 10.20409/berj.2019.208
MLA YILDIRIM KÜRŞAD EMRAH,YILDIRIM ALİ,ÖZCAN Sami Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. Business and Economics Research Journal, vol.10, no.4, 2019, ss.885 - 901. 10.20409/berj.2019.208
AMA YILDIRIM K,YILDIRIM A,ÖZCAN S Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. Business and Economics Research Journal. 2019; 10(4): 885 - 901. 10.20409/berj.2019.208
Vancouver YILDIRIM K,YILDIRIM A,ÖZCAN S Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality. Business and Economics Research Journal. 2019; 10(4): 885 - 901. 10.20409/berj.2019.208
IEEE YILDIRIM K,YILDIRIM A,ÖZCAN S "Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality." Business and Economics Research Journal, 10, ss.885 - 901, 2019. 10.20409/berj.2019.208
ISNAD YILDIRIM, KÜRŞAD EMRAH vd. "Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality". Business and Economics Research Journal 10/4 (2019), 885-901. https://doi.org/10.20409/berj.2019.208