Corporate Reputation and Business Outcomes in Turkey

Özlem SAYILIR, (Anadolu Üniversitesi)
Telford Carl VİCTOR (Anadolu Üniversitesi)
Business and Economics Research Journal
1 0
Yıl: 2019 Cilt: 10 Sayı: 5 Sayfa Aralığı: 1143 - 1153 Metin Dili: İngilizce DOI: 10.20409/berj.2019.226 İndeks Tarihi: 22-01-2020

Corporate Reputation and Business Outcomes in Turkey

Öz:
The main purpose of this study is to examine how corporate reputationdimensions - management, quality, working brand, corporate social responsibility,emotional commitment, and recognition - correlate with business outcomes. The studyutilizes the dataset of “2012 Corporate Reputation Research” conducted by theReputation Research Center of Turkey (RepMan). The research comprises sevencorporate reputation dimensions, five business outcome indicators, and eleven sectorsin Turkey. The findings of regression analysis ascertain a strong positive relationbetween corporate reputation dimensions and business outcome indicators. One cansay companies should attempt to improve related reputation components to enhanceperformance in business outcomes. According to our results, people would like torecommend a company’s product or service if the companies are good inproduct/service quality. They would like to recommend the company as a work placeeven for their children if company has good emotional commitment and product andservice quality. They will buy long-term stock because of good corporate socialresponsibility, emotional commitment, and financial strength. Material and moralsupport for social responsibility projects of a company depend on corporate socialresponsibility, emotional commitment, financial strength, and quality of management.
Anahtar Kelime:

Konular: İş İşletme İktisat İşletme Finans
Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık
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APA SAYILIR O, VİCTOR T (2019). Corporate Reputation and Business Outcomes in Turkey. , 1143 - 1153. 10.20409/berj.2019.226
Chicago SAYILIR OZLEM,VİCTOR Telford Carl Corporate Reputation and Business Outcomes in Turkey. (2019): 1143 - 1153. 10.20409/berj.2019.226
MLA SAYILIR OZLEM,VİCTOR Telford Carl Corporate Reputation and Business Outcomes in Turkey. , 2019, ss.1143 - 1153. 10.20409/berj.2019.226
AMA SAYILIR O,VİCTOR T Corporate Reputation and Business Outcomes in Turkey. . 2019; 1143 - 1153. 10.20409/berj.2019.226
Vancouver SAYILIR O,VİCTOR T Corporate Reputation and Business Outcomes in Turkey. . 2019; 1143 - 1153. 10.20409/berj.2019.226
IEEE SAYILIR O,VİCTOR T "Corporate Reputation and Business Outcomes in Turkey." , ss.1143 - 1153, 2019. 10.20409/berj.2019.226
ISNAD SAYILIR, OZLEM - VİCTOR, Telford Carl. "Corporate Reputation and Business Outcomes in Turkey". (2019), 1143-1153. https://doi.org/10.20409/berj.2019.226
APA SAYILIR O, VİCTOR T (2019). Corporate Reputation and Business Outcomes in Turkey. Business and Economics Research Journal, 10(5), 1143 - 1153. 10.20409/berj.2019.226
Chicago SAYILIR OZLEM,VİCTOR Telford Carl Corporate Reputation and Business Outcomes in Turkey. Business and Economics Research Journal 10, no.5 (2019): 1143 - 1153. 10.20409/berj.2019.226
MLA SAYILIR OZLEM,VİCTOR Telford Carl Corporate Reputation and Business Outcomes in Turkey. Business and Economics Research Journal, vol.10, no.5, 2019, ss.1143 - 1153. 10.20409/berj.2019.226
AMA SAYILIR O,VİCTOR T Corporate Reputation and Business Outcomes in Turkey. Business and Economics Research Journal. 2019; 10(5): 1143 - 1153. 10.20409/berj.2019.226
Vancouver SAYILIR O,VİCTOR T Corporate Reputation and Business Outcomes in Turkey. Business and Economics Research Journal. 2019; 10(5): 1143 - 1153. 10.20409/berj.2019.226
IEEE SAYILIR O,VİCTOR T "Corporate Reputation and Business Outcomes in Turkey." Business and Economics Research Journal, 10, ss.1143 - 1153, 2019. 10.20409/berj.2019.226
ISNAD SAYILIR, OZLEM - VİCTOR, Telford Carl. "Corporate Reputation and Business Outcomes in Turkey". Business and Economics Research Journal 10/5 (2019), 1143-1153. https://doi.org/10.20409/berj.2019.226
Sayfa Oluşturulma Tarihi
25-04-2024 13:21

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