TY  - JOUR
TI  - Corporate Reputation and Business Outcomes in Turkey
AB  - The main purpose of this study is to examine how corporate reputationdimensions - management, quality, working brand, corporate social responsibility,emotional commitment, and recognition - correlate with business outcomes. The studyutilizes the dataset of “2012 Corporate Reputation Research” conducted by theReputation Research Center of Turkey (RepMan). The research comprises sevencorporate reputation dimensions, five business outcome indicators, and eleven sectorsin Turkey. The findings of regression analysis ascertain a strong positive relationbetween corporate reputation dimensions and business outcome indicators. One cansay companies should attempt to improve related reputation components to enhanceperformance in business outcomes. According to our results, people would like torecommend a company’s product or service if the companies are good inproduct/service quality. They would like to recommend the company as a work placeeven for their children if company has good emotional commitment and product andservice quality. They will buy long-term stock because of good corporate socialresponsibility, emotional commitment, and financial strength. Material and moralsupport for social responsibility projects of a company depend on corporate socialresponsibility, emotional commitment, financial strength, and quality of management.
AU  - VİCTOR, Telford Carl
AU  - SAYILIR, OZLEM
DO  - 10.20409/berj.2019.226
PY  - 2019
JO  - Business and Economics Research Journal
VL  - 10
IS  - 5
SN  - 2619-9491
SP  - 1143
EP  - 1153
DB  - TRDizin
UR  - http://search/yayin/detay/319295
ER  -